Is the Sales Decline Slowing?
The Federation of the Swiss Watch Industry FH reports that November recorded the highest monthly value of the year for Swiss watch exports, and also the most moderate decline at -10.6% compared with November, 2008. The report notes that while the November figures are negative, they represent a marked improvement over prior months. For 2009 overall, levels remain low however, with exports down 23.7% for the first 11 months. For November, steel watches performed well, declining only 3.8%, and bimetallic timepieces registered a gain of 8.4%. Gold watches were down 17.1% and platinum were off 53.5%. Looking at leading markets, exports to the USA were down 21.4% while Germany was down 23.3%. Exports to China increased of 36.1%. The largest market, Hong Kong, was off 14.2%.In terms of price points (export values), watches priced at 200-500 francs increased 20% both in value and unit volume. The most expensive category – watches priced at 3000 francs and up – showed the largest de

Bulova Accutron Watch Ad Pitch Opens MAD MEN Season 7
Season 7 (the final season) of the television show MAD MEN debuted tonight with the reading of a pitch for the Accutron wrist watch. It was only a matter of time before the subject of watch advertising came up in the series and there is perhaps no better example than the original Bulova Accutron. As the original electronic tuning fork watch, it offered a unique upgrade over mechanical watches but existed in a pre-quartz movement age. The pitch, as described in a monologue in the opening scene of season 7 episode 1 titled "Time Zones," is perhaps one of the best watch advertisements of all time.It was in the year 1960 that Bulova unveiled the Accutron range of watches to the public. The most famous model was the Spaceview, which was actually an accidental design never intended for sale. We discussed the Accutron Spaceview watches originally here back in 2008, early in the history of watches-dealer. Turning fork watches were among the first electronic timepieces and used a vibrating tuni

Happy Friday
This one has been in the safe for a while but I put it on today and now I remember why I love it so much. It's actually quite enjoyable to set the date and moon phase. I'm one of those geeks that can't wear it if it's not set. Have a great weekend!Sent from my iPhone using Tapatalk

372 plexi shot
How can you not like that .... And if you like vintage rolex ... How can you not appreciate this?

Rumors 126600 Dial
Hi everybody,a new rumor is comming the way regarding the dial of the 126600.So it says that Rolex keeps the red font but due to the new movement next generation it might be carry the small crown on the 6 position. This could bring out a new hype about the only one year produced anniversary dial SD50 Mk I....Just a rumor for info Have a nice day!