Watch What-If IWC Big Pilot Top Gun Miramar
"Watch What-If" is a special column on aBlogtoReadwatches-dealer that asks the playful question "what if an iconic watch you know and love was offered in a different style?" The idea embraces a good timepiece's core design and has fun by offering new colors and material concepts to stimulate your senses. These ideas may be provocative, artistic, or just plain silly. This is about fun, Photoshop, and the celebration of wrist watch design and experimentation. The original design we work off will always be at the bottom of the article. The designs are brought to life by Beau Hudspeth who does the artwork and concepting after he and I choose the models and styles to focus on. These special design experiments are extremely time consuming and labor intensive but we hope you enjoy the results. Ideas and comments are more than welcome. Enough response may even lead to a round two of design of the same watch - so please comment below. You are also encouraged to suggest watches that make it into

Seiko Here I Come: Going To Japan
Japan here I come! Today I leave for a week to the motherland of one of the most popular watch brands in the world. I like that even "non watch people" know exactly what I am talking about when I say "Seiko." I've been invited by them on a media trip, and am going to take pictures and cover it as best I can. My travels there for the week will take me to many places deep into the heart of Seiko, from meeting their master watch makers who lovingly assemble the Spring Drive movements,?? to seeing the assembly floor of their rank and file models consumed the world over.The bad news is that I may not have too many opportunities to blog. While in my grandest perceptions of Japan (I was there once), the country is blanketed in a warm embrace of universal internet access, I have a feeling that I won't have access to it. My time there is pretty regimented, so I can't promise as regular writing as I would like, but be patient. I will be back, and you'll get to hear all about it. As I know there

Jaeger LeCoultre's OTHER DivingWatch its original black face and patina
It still has its original black face and patina. by lume on markers. We really love this watch for another reason. It represents a middle way in of vintage MLC. A high-quality, rare shows that has a much higher price, but that is not so expensive it is completely out of the question, such as the Polaris. We have found dozens of Memovoxes, but the authenticity is always an issue and many of them have a look in our view. This deep sea Master Mariner is a watch that really shows its roots LeCoultre, and we like it a lot. The price is $ 4,250. Click here for details and more photos.

New Planet Ocean commercial
Omega are advertising the planet ocean loads on UK TV at the moment, not just as a sponsor but a proper commercial.

What to buy, next step?
Hi guys, a new comer to the Patek world, I really enjoy the design and fit of the Patek watches. As some might know, I am currently wearing a 5167A as my daily beater. And I also have a 5235G just arrived 2 days ago. Next week, I am expecting to receive my long waited 5712/1A. I originally plan to acquire 5726/1A or 5726A then 5980R from AD (depending on availability). But after having 3 PPs in 4 months. I started wondering if I do want more than 2 Nautilus (I will have a 5711/1A coming early next yr). Should I widen my scope to have some traditional styles? I currently have AP 15202ST, PP 5130P, 5270G (BLK), 5960/1A and 5524G in mind. I probably will not consider buy a GC watch in the very near future. Your advices are well appreciated.