Seiko Launches New Ananta Web Site
Seiko has launched a new website dedicated to Ananta. Introduced at Basel 2009 and available internationally, Ananta is a new Elite Collection using both Spring Drive and high-grade mechanical movements. The new website offers striking visuals with in-depth information about the Ananta line’s history, development, key features, and current models. For example, the Inspiration section explains the history of Japanese swordmaking and how this art form has been incorporated into the Ananta line. The site’s Mechanism area provides detailed explanations about the movements inside the watches with videos and still images to illustrate key points.You can visit the new site by clicking here, or by clicking the images below.Clicking this image will take you to the Ananta home page This image takes you to the Spring Drive page

Interview: Aldo Magada Reveals Zenith's New Number One Market, And Explains The El Primero's
Aldo Magada, CEO of Zenith, was at the Royal Automobile Club in London to present the El Primero Chronomaster 1969 Hero Cup on Monday morning. A limited edition of 100 pieces, two of which will be gifted to competitors of the classic rallying competition, it cements the brand’s position in the world of vintage automobiles. We sat down with Mr. Magada to find out just how much the brand is driven by its icon. Arthur Touchot:Let’s start by looking back at 2015. Were you satisfied with the end-of-year results? Aldo Magada: Our numbers [this year] were actually in single-digit decline, mainly because of Hong Kong. As a place, it’s always been challenging for brands. It used to be our biggest market, but today Japan has overtaken it. Almost 75% of that market [Japan] is local, increasing steadily over the years, and is mainly buying El Primero watches. 1 OF 5 AT:For the second time in 12 months (after the Tour Auto Edition), Zenith is

whats inside the box??
I've always thought it was a shame to not make some use of these beautiful boxes and this one sits pride of place in my home office. I've carefully removed the lining and filled it full of bits and bobs. does anyone else make use of there boxes at all??regardsdarren

AD Discount Everose/Steel Datejust 41
First post on the forum, and of course I'm bringing up a topic that always comes up....but I am hoping I can get some feedback.I am interested in purchasing a two tone rose gold datejust 41 jubilee bracelet with the slate dial. As far as I know this is a pretty new configuration. From what I've gathered, it seems that the all gold models tend to have a bit of leeway in being discounted. Is it realistic to expect a discount on the model I am interested in?

Nato and spring bar
Do you guys use the oem spring bars when you put on your Nato straps? Does the Nato put pressure on the spring bars causing them to bend or come loose? Thanks.