Patek Philippe Watches Offer Great "Pick Up Line" In New Ad Campaign
Given the status that Patek Philippe holds in the watch community, I can safely hold them to a very high standard - even in their marketing. Starting in August of 2010, Patek Philippe will roll out a new advertising campaign for its womens watches. Watch advertising is crucially important because they make important value propositions to consumers, as well as communicate essential branding information that relates to how people perceive brands and luxury watches over all. Given that, I find it hilarious when I see an ad that makes me think about having a three-way.Which is exactly what Patek Philippe's new slogan (as presented here) sounds like a pick up line for. Not just any three-way, but an inter-generational one. "Hey mom, daughterdon't you agree that something truly precious holds its beauty forever? Can I interest you two in some Champagne?" Which in the ad is proceeded by the mother and daughter clutching hands while they giggle abruptly and exchange glances. Sure they'll have

Questions on PAM 560
Would a PAM 560 look good in this collection? How does it look size wise on my wrist? This is the top contender for my next purchase.

Thoughts on new 15th Any Paneristi 634
I am sorry if this has been posted about before. Just curious on everyone's thoughts. For a young man like me who has long lusted after Submariners and Luminors, when a watch comes around like the Black Bay or this PAM, at a reasonably affordable price it is extremely attractive. I really have a great desire to own a Panerai, and this one with a retail of $4,200 USD is very exciting when many can reach $10k+ easily. Now I understand this is not the same as a super fancy 47mm 1950s PAM with an in house movement. But after all, price cuts come with costs.At what cost though? On the positive, we have the always classic Panerai Luminor design. Painted dial, patina lume (which I like), blue base logo (which I also like), traditional crown guard. Other features some view as cons and this is where I am curious on your opinion. This would be the spring bars (although some of their 1950's models have them and the screw-ins can become loose with wear), one piece bezel and case (so I guess the be

Just received my new toshi strap!
HiJust wanted to share this little incoming for my 233. Color is storm grey with light stitching.I am really impressed by the quality of the strap!The leather is very flexible and robust at the same time, I love it.I want to get another one already.

New item for Baselworld please
Since the Oysterflex is only available in black for a few.Instead of predicting new watches, I like to see Oysterflex to be available in more colours and available for all models across the board.