Parmigiani: Watchmakers Of Yesterday, Today And Tomorrow
The Parmigiani Fleurier HeadquartersOne would imagine that spending six full days with a watch brand is long enough to become comfortably acquainted with them and ask pretty much everything you want to know. That is true a lot of the time, but on this occasion, even after five nights of little sleep, nearly two thousand photos and many in-depth conversations, I feel a need to return and learn more. Nevertheless, I walked away with a new-found knowledge of history, watch making tradition and haute horology after checking out the Swiss brand, Parmigiani Fleurier, a world we bring you in two parts.In this article, we first discuss how Michel Parmigiani's ambitious undertaking and the generous help of the Sandoz family collectively resulted in a true manufacture. Next, we look at what it means to transform from a restoration workshop into a modern watch making company, heavily responsible for the future of the trade. Finally,?we discover how a few individuals and a company can be the bridg

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Attn Rolex: These Are Our Demands
We the Rolex buying public that you, Rolex, work for hereby issue the following TEN SIMPLE DEMANDS: 1. We shall be able to walk into any Authorized Dealer, anywhere in the world, at any time, and purchase any Rolex watch currently in production; 2. ADs shall offer these constantly readily-available watches for a discount of at least 15% to 20% off MSRP; 3. If (when) we change our minds about the watch(es) we bought in the next six to twelve months, we shall be able to sell them for MSRP and not lose one single penny; 4. If we hold onto said watches for more than twelve months, they shall forever increase in value in a linear fashion. The rate of return on our watch investment shall be no less than twenty percent; 5. Every watch Rolex makes shall be a guaranteed collectors' item that we shall be able to bequeath to our sons and daughters so that they never have to work again in their lives; 6. Rolex shall issue a calendar of when, exactly, they intend to discontinue all models currently