Chopard Mille Miglia Watch Flavors For 2010
Like the Audemars Piguet Royal Oak Offshore or Hublot Big Bang, the Chopard Mille Miglia is a constant force of consistency, which little changes each year to help spice up a core collection timepiece that hopes to find a delicious new flavor to tempt you. It is like you know you enjoy ice cream, but are sick of chocolate, vanilla, or strawberry. So in this case, with the Mille Miglia, Chopard offers up potentially tasty new flavors to re-enliven your interest. 2010 first sees two new limited edition models with the Chopard Mille Miglia XL GT Chrono 2010, which is limited to 2010 pieces (imagine that), and the new Chopard Mille Miglia Grand Prix de Monaco Historique Chronograph 2010 - a new version of a Monaco tribute watch limited to 250 pieces in rose gold, with the steel version being a new edition to the overall collection (until they discontinue it down the line). Both watches are pleasing to the eye, fun, and fashionable.Yes, fashionable. Like Cartier's lower-end (still not very

TAG Heuer, Google, And Intel Partner To Launch New Smartwatch
Last year, after introducing a new in-house movement and investing CHF 40 million in a factory to support the production of that movement, TAG Heuer had a change of heart. Or, more specifically, TAG Heuer CEO (and LVMH Watch Division President) Jean-Claude Biver had a change of heart.The company shifted directions, presumably to cater to a broader market for lower-priced watches. It seems that mass-produced, in-house column-wheel chronograph movements were not part of that business strategy and so the release of the new movement was nixed, along with the Carrera CH80 and the manufacturing facility in Chevenez, Switzerland. Partnerships with quasi-celebrities like Cara Delevingne followed, and now – after Biver’s hints in various news reports  – Tag Heuer has announced an ambitious new venture with two powerful companies in the tech industry. 1 OF 1 From a business-school-textbook perspective, this all makes logical sense. TAG Heuer has the brand rec

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Question about Patek
I own a 5035 so I�m part of this club but I really don�t understand the pricing behind the brand. When you see a Calatrava with only a date selling at a discount at $26,000 I have to ask why is this brand so expensive? I know the movement and case are hand made but so are many brands. The movements are special but so are many brands. So in the end it�s all about the name right? Just the name. It has absolutely nothing to do with material cost or labor. 0%. Just like vintage Rolex it all comes down to what people are willing to pay and nothing to do with the actual cost of the product. It blows my mind away. I love the brand as I do lots of brands but good grief. It really makes me feel kind of bad for company�s like JLC or VC that are every bit as meticulous and quality (some would argue more) as Patek but are in the backseat. Anyway this is not a slam on the brand as it is my favorite for sure but I have to wonder.

So I've been told...
The lume isn't very good...The bracelets are cheap...They don't keep good time...They are to thick...They are to small...They are to big...They are to expensive...On and on and on...!!!Over the last 40 years, these are just some of things I've been told when people hear that I own a Rolex... And yet prices rise even year and Rolex sells every watch they make...Used watches are selling at all time highs and there appears to be a shortage of new models...Jealousy is an ugly thing...