New Book Traces Audemars Piguet History
Founded in 1875 in Le Brassus by watchmakers Jules Louis Audemars and Edward Auguste Piguet, today the Manufacture Audemars Piguet employs almost 1,000 people in Switzerland and around the world. This new book illustrates the Audemars Piguet passion for fine watchmaking, cultivated for 136 years. Audemars Piguet began in a workshop in a family home in a small town in the Jura. Finding its way through the political and economic upheavals of the 20th century, the brand has succeeded in perpetuating the values of its founders while combining high-tech procedures with the patient work of its artisans. The new Audemars Piguet book relates the story of the firm since its founding through richly illustrated chronological sequences. The first chapters, The Joux Valley, or the nature of watches and Watchmaking in the genes, relate the company's history and look back to its earliest roots in the Joux Valley (Swiss Jura), a haven of complicated horology since the mid-18th century. The pages offer

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