Tiger Woods Signs Endorsement Deal with Rolex
Today Tiger Woods and Rolex announced a new partnership that marks the return of Woods to the world of big-time endorsements. The deal follows TAG Heuer’s August decision to drop Woods as an ambassador, and it is the first major endorsement deal for Woods since the downfall that began in November, 2009. “Rolex is convinced that Tiger Woods still has a long career ahead of him and that he has all the qualities required to continue to mark the history of golf,” Rolex said in a statement posted on its official website on Wednesday. “The brand is committed to accompanying him in his new challenges.”“This association pays tribute to the exceptional stature of Tiger Woods and the leading role he plays in forging the sport’s global appeal. It also constitutes a joint commitment to the future.”In a sense, Woods is returning home. He signed an endorsement deal with Rolex’s Tudor brand in 1997, shortly after turning pro.The terms of the new d

Aged Automata & Other Clockwork Creations In Swiss Watch Museums
Mechanical magic is a thing of wonder and myth. For centuries, artisans skilled with tools and gears have been engineering the impossible. Today, the hidden underbellies of machinery both large and small are mostly kept from plain sight in a society where mechanical things are no longer as interesting to most people. Today's most advanced machines operate on levels we cannot even view with our own eyes. Our phones and computers operate with almost no moving parts. The movement is based on microscopic energy moving around in cheaply made circuit boards. The modern era has removed the child-like enjoyment many of us receive from viewing how things work.In Switzerland things are a bit different. At least in the watchmaking regions of the country. There, an adherence to traditional mechanical watchmaking is both tradition and business. Keeping alive the savoir of machines helps the locals remember the history behind today's modern mechanical creations, and inspires those of us who are tick

My duo...
Greetings TRF,I really took a lot of pictures yesterday and had to delete quite a few as they didn't come out nicely. Here's the last one I decided to keep and share with you, that's what I would call one of my watch duo's.This one is dedicated to Ken (Steelerfan65) and his incredible Jumbo/Nautilus pair. Mine aren't good collectibles, are much smaller and beaten up but hey, they do make me just as happy! Thank you for watching, feel free to comment.

Referral for Vintage Omega Watch Service
Hello,I own two vintage Omega Seamasters (500 series) that need routine oiling and minor adjustments. I prefer to avoid Omega ADs and Omega Service Centers due to concerns about getting overcharged. Any recommendations?Thanks, DAVIDOmegas 01 01 2013.JPG

Rolex Shops all over the World
Found no thread about this, could be a nice idea to post/show Rolex shops all over the world.Want to start with the shop in Paris, next to the Ritz Hotel. Picture taken in a raining, starts to snowing night.Show us the shops around the world...