The New Louis Erard Excellence and 1931 Collections
Watchmaker Louis Erard founded his eponymous watch brand in 1931 in La Chaux-de-Fonds, Switzerland. Now based in Le Noirmont in the Jura Valley, the brand has reinvented its collections in recent years under new CEO Alain Spinedi, offering a focus on mechanical movements with classical complications (and a particular emphasis on regulators) at affordable prices. Here we present highlights from Louis Erard’s two major men’s watch collections, Excellence and 1931.The Louis Erard Excellence collection is considered the brand’s flagship, and one of its signature pieces is the new Excellence Automatic Regulator, the collection’s first regulator-dial timepiece with a self-winding movement (previous models had all been manual-winding). It has a contemporary 42-mm-diameter case (water-resistant to 50 meters) in polished stainless steel and is powered by the Sellita SW200 caliber with a Dubois De?praz 14072 module. The dial options are silver-tone (Ref. 86 236 AA 01, pic

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