Watch What-If IWC Big Pilot Top Gun Miramar
"Watch What-If" is a special column on aBlogtoReadwatches-dealer that asks the playful question "what if an iconic watch you know and love was offered in a different style?" The idea embraces a good timepiece's core design and has fun by offering new colors and material concepts to stimulate your senses. These ideas may be provocative, artistic, or just plain silly. This is about fun, Photoshop, and the celebration of wrist watch design and experimentation. The original design we work off will always be at the bottom of the article. The designs are brought to life by Beau Hudspeth who does the artwork and concepting after he and I choose the models and styles to focus on. These special design experiments are extremely time consuming and labor intensive but we hope you enjoy the results. Ideas and comments are more than welcome. Enough response may even lead to a round two of design of the same watch - so please comment below. You are also encouraged to suggest watches that make it into

Last Chance To Enter For Free Swatch Automatic Chrono Watch Giveaway
The holidays are more or less over, the gifts have been given - perhaps a few left dangling "in the mail" somewhere - but few surprises are left. Did you get the watch that you wanted? Did you even ask for it? My philosophy is that unless someone knows exactly what you want (and where to get it), watch lovers should not be given gifts by non watch lovers. You know how it goes. "The sales person at Macy's said you'd love it..." (cringe).Well you can still be surprised and get a change to win this lovely new Swatch Automatic Chrono "Simply Pure" model watch. I have it here just eager to get on someone's wrist. It is so lonely sitting in it's chic box. I did a review of a different Swatch Automatic Chrono watch, the "Silver Class" here - that is part of the same new collection of timepieces. Remember that is has a new ETA automatic mechanical chronograph movement inside of it. Retail price is $370. The drawing ends on December 31, 2009. Go out with a bang for the decade. Enter for a chanc

AP Elephant Small Strap
Ordering an Elephant tomorrow, but have 6 wrist. Need a smaller strap than the stock one.Better to add an extra hole to the stock one or order a small strap? Where would I go about ordering a smaller strap from? Any recommendations?

Which Aqua Terra for business wear
I saw the Aqua Terra 8500 in person for the first time recently and really was impressed. I really like the blue dial without the PCL. However , I wear a suit at work, and I am concerned that the blue dial might stand out too much to my customers. What do you guys think? Should I consider another color dial?

564 timing issue
My 564 isn't running very well. OK it runs really well, fast, fast and faster. I am not a watchmaker but this doesn't look quite right, does it?It does this at full wind, after a day or so it settles down, but I am sending it back. It's still under warranty. I'm disappointed.