2012 Geneva Time Exhibition Welcomes Four AHCI Watchmakers
From January 15-20 at Espace Hippom��ne Gen��ve, Geneva Time Exhibition’s third edition will welcome four members from the Horological Academy of Independent Creators. Svend Andersen, Marc Jenni, Jean Kazes and Antoine Preziuso will present their latest collections and unique, artistic pieces. “It is a real honor to welcome these prestigious watchmakers. The AHCI coming to GTE is part of the logic and continuity of our mission: promoting the art of making time in Geneva and beyond its frontiers”, said Florence No?l, the show director.Pioneer of the Geneva Time Exhibition adventure, Antoine Preziuso returns to the Fair with a very unique piece called GTS – Grand Tourbillon Sport. Preziuso feeds his passion for racing by reinterpreting his tourbillon movement in a case made of a sleek new material, “ChromeCobalt”.Sven Andersen is sometimes named “the Watchmaker of the Impossible” because he surprises the world with amazing creations and inven

How Watch Makers Can Best Utilize iPhone And Other Mobile Apps
I was asked to give my opinion on how watch companies can best make sense of, and utilize iPhone applications by the IC-Agency over in Europe, that spends a lot of time trying to figure out how luxury brands should utilize the Internet. I do the same for watch companies so I was happy to think about the salient issue. You may have noticed that over the past few months, it seems as though every major watch maker is releasing iPhone applications that are mostly free to download. These are marketing tools for them, and the question for them is why and how to do it, and the pay-off for you (the consumer or user of the applications), is having useful and fun watch applications for your iPhone or other mobile phone devices.The bottom line is that iPhone applications are made in the hope that they will get people to buy watches in one way or another. Watch companies like to be where eyes are. With the millions of iPhones out there, and the over 80,000 (and counting) existing iPhone apps, it m

2012/2013 Collections Catalog is a Must Have!!!
Our dear friends at AP left the only one they had with them for me during the Inside Basel event here in Chicago. This catalog is an absolute beauty and a must have for any AP collector. Some quick iPhone shots.

OUT with the reduced, IN with the PRO!
Well, I'm probably not the first nor the last person who went through this :) I posted some photos earlier after I picked up my first speedy reduced (3520.50) it was a beautiful watch but I was very quickly (1month later) finding the Speedy Pro harder and harder to resist. I dealt with a fabulous dealer here named Kirill. Outstanding guy, straight shooter, great communication, the works! (Thanks Kirill) I'm now the new owner of the Pro! Some pics without further delay. After enjoying it on the bracelet for a couple of hours I decided to take a little bit of this beautiful super soft leatherAnd went to workTurned in into thisNow it can look like that! :)

Super Jubilee for a BLNR
Just picked up a super jubilee from DavidSW for my BLNR.I know this is the wrong time to ask, but I haven't opened the Rolex package and want to ask the experts if this one will work. It's marked B20-63200A-20-E1?