Why Did Patek Philippe Create its Own Quality Seal?
Patek Philippe, the most prestigious firm in the watch world, has thrown down a gauntlet to the Swiss watch industry. After 123 years, the Swiss brand replaced the Geneva Seal with a higher-standard seal of its own. Find out why in this article from WatchTime’s May-June 2009 issue.Patek Philippe has taken the unusual step of defining and codifying its own standard of excellence for a Swiss luxury watch and created its own quality mark ensuring that its watches have attained that quality. As a consequence, the firm has ended its 120-plus-year affiliation with the Geneva Seal quality mark. The company announced at the Baselworld exhibition in April 2009 that, starting that year, it will no longer submit its movements for inspection by the Geneva Seal Bureau. Instead, it will affix its own Patek Philippe Seal (an emblem with a double P) on its movements, testifying that they have met quality standards that the company claims are the most exclusive and stringent in the world.Patek'

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