The Artistry Of Horology: Audemars Piguet Watches At Art Basel Switzerland
Last year in 2013, Audemars Piguet inaugurated its first Art Basel show. The storied Swiss watch maker began its initial five year contract with the world-renowned art industry event whose conventions take place in cities such as Miami and Hong Kong. Nevertheless, Art Basel began in the city of Basel, Switzerland, which also happens to be the longstanding home of Baselworld �C the premier annual watch and jewelry show those of us in the watch industry regularly attend. Art Basel continues to hold annual conventions in its home city in Switzerland, and is often regarded as the world's most important art industry gathering.Ironically, Audemars Piguet does not display their new watch products at the Baselworld event in Basel each year (any longer), but rather at the SIHH event along with the Richemont Group brands in Geneva (though Audemars Piguet is an independent brand and not part of the Richemont Group). That makes Art Basel the annual occasion for Audemars Piguet to show off their par

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