Jaeger LeCoultre Asks You A Dumb Question; Offers A Nonsense Response
"Hi, how's it going?""Just fine sir, care to view any fine Jaeger LeCoultre timepieces today?""Well, I don't know. What makes these.Jaeger LeCoultre watches.better than what I've got now?"(sigh) "Sirthese are what we call, 'real watches.' A a Jaeger LeCoultre watch represents an accomplishment combining elegance and discretion with a natural aura of serene confidence."(blank stare). "I don't.What exactly does that mean?""It doesn't matter what it means sir. I'm telling you, as I have been told, that it is the appropriate response to thesequestions..."Yea, I don't know what Jaeger LeCoultre was thinking behind this new idiotic marketing direction which is aimed squarely at one response from consumer. "Wait, what is Jaeger LeCoultre saying?" Self admittedly, Jaeger LeCoultre is stating that there seems to be some problem in the consumer's perception of the brand. So when you are checking out their advertisements, of course you aren't going to focus on the watch, but rather this relativel

Historical Perspectives: Four Fascinating American Watchmaking Films
Today we often see brands producing short, commercial-like videos to promote their new watches. Not very long ago, American watchmaking brands produced full-length films, detailing their manufacturing methods. These films are wonderful to watch, and remind us of an industry that has changed dramatically. For your viewing pleasure, two hours of vintage American watchmaking films – enjoy!

instagram teaser
SIHH teaser:instagram/p/xz6aHejhdg/?modal=true

Does the value of your watch impact how you wear it?
Simple question: does the current market value of your watch impact how you wear it?I'm no stranger to expensive watches and generally don't fret about how I wear my watches relative their cost. Most would cringe to see what I wear when fishing, boating, motorcycling, hunting, golfing, etc. However the recent (insane) valuation of steel Pateks has begun to influence how I wear them. I've found myself worrying about scratches and dings on my steel Pateks whereas it was never a consideration before. I have no such hangups with my PM watches - only steel. Brand has little bearing on it. Maybe I'm just not meant to own steel? Thoughts?

Concrete Pool Deck 1 Rolex Air King 0
Dropped my AK on the concrete pool deck. I actually didn't even notice it my 9 year old son leaped into action and grabbed it and yelled Dad you dropped your Rolex! across the whole pool. I guess it's officially mine now Lol