Rolex Datejust Watch: New Official Video
Rolex has just released a new video titled "The Spirit of the Datejust" just two weeks in advance of Baselworld 2015, and in honor of the 70th anniversary of the iconic Datejust collection, which originally debuted in 1945. Like most Rolex marketing material, the video is clever, entertaining, and remarkably well-written. "Archetype of the modern watch..." that's just so meaningful on so many levels �C and in many ways too true.One of the most interesting things about the video is how little time Rolex spends talking about the modern Rolex Datejust watch collection, with just a few brief glimpses of Rolex Datejust models that you can buy today. In a sense, the video is very much an homage to the Datejust product family name and the history of the collection, along with some of its most distinctive features (such as the date window, and later magnifier lens over the date window).Another theory why Rolex doesn't spend more time showcasing modern products in The Spirit of Datejust video is

Ball Watches For BMW Cars
A few months ago Ball Watches & BMW jointly announced that they would enter into an agreement to produce high-end watches from Ball for BMW. I got to see some prototypes and pictures a few months ago but was not allowed to discuss them until now. The relationship marks yet another watch brand plus car maker looking to make cool timepieces to appeal to both watch and car lovers. Will this be a success?Design-wise these are modest departures from the standard classic and sporty Ball watch fare that we tend to like. I personally am a fan of many, but not all Ball watches. The good news is that each year Ball releases enough new pieces such that there is something fresh and appealing for everyone. The Ball BMW watches are original, but have designs that closely look like a combination of modern IWC Ingenieur pieces and sporty Jaeger-LeCoultre sport watches like the Master Compressor and AMVOX collection. This isn't really an accident given that the pieces are supposed to be sporty, aut

how many of you navitimer owners actually use the sliderule function?
just curious what people use the sliderule for.i'm drawn to the look of the navitimer and the long history of this line but wandering if people actually use the sliderule function for anything practical like sailing etc.

Next Speedy LE?
It's hard to find any discussion on this topic, either here or OF, but I was wondering if anybody had any idea/speculation on when the next speedmaster LE will be released? I'm debating whether or not I should look for a speedy tuesday or wait if there will be another LE this year. Anyways, thanks!

5711 issues
I was setting the time today and noticed that the seconds hand jerked backwards (counterclockwise) while adjusting the hour hand backwards. I was wondering if any other owners experienced this? Thanks in advance. Sent from my iPhone using Tapatalk