Tom Brady Joins TAG Heuer as Brand Ambassador at Carrera Heuer 01 Launch
TAG Heuer officially rolled out its new Carrera – Heuer 01 collection at a New York City launch event on October 13 and also made an additional surprise announcement, introducing New England Patriots quarterback and four-time Superbowl champ Tom Brady as its newest brand ambassador.The launch event, held at Spring Studio in TriBeCa, featured Jean-Claude Biver, TAG Heuer CEO and president of the LVMH Group Watch Division, calling the NFL star onstage for the announcement. Brady, who was wearing a brand-new TAG Heuer Carrera – Heuer 01 watch with a colorful strap, entertained the crown of media and retailer guests by throwing signed footballs to raise money for the charitable organization Best Buddies. Several lucky attendees who caught the footballs even walked away from the evening’s festivities with a special souvenir. Actress and model Molly Sims served as the event’s MC and DJ Eve provided the soundtrack with an original set.Tom Brady wearing the new TAG Heue

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