Which Watch Brands Spent the Most on Advertising in 2014?
More big spenders are spending more. That's the situation with watch advertising in the U.S. market. Watch companies here spent an estimated $535.36 million on advertising in 2014, according to Kantar Media, which tracks advertising by brand for a range of products across all media channels. That's an increase of 8.7 percent over 2013. It's the first time spending has exceeded the $500 million mark. Five years ago, in the depths of the Great Recession of 2009, spending was $250.30 million, less than half of last year's amount.Another measure of the watch ad explosion is the amount required to make the list of Top 25 watch advertisers that we print annually (the latest appears in WatchTime’s July-August 2015 issue). In 2014, a brand had to spend $5.1 million to make the list. (Zenith spent $5.01 million and just missed the cut.) In 2013, $4.66 million got you into the Top 25. In 2012, Casio made it with $3.64 million. You'd only get to #39 with that amount in 2014. All told, 71 br

An Original Photograph Of Picasso And His Jaeger-LeCoultre Triple Date Moonphase
Yousuf Karsh was a photographer famed for his portraits of celebrities.? One such celebrity that he photographed on a few occassions was Pablo Picasso.? One original portrait of Picasso is coming up for sale via Christie's this afternoon witha pre-sale estimate of $5000-$7000.Why are we telling you this, you may be wondering?? Well, in this particular portrait, you can see Mr. Picasso wearing one heck of a nice watch.? What is it? It's a late 1940s Jaeger-LeCoultre triple date moonphase with teardrop lugs, one of JLC's most beautiful designs.? In fact, the watch looks very similiar to the JLC that is on the cover of Zaf Basha's Jaeger-LeCoultre book.For details on the photograph at Christie's, click here. DID YOU KNOW? Picasso was also known to wear a Rolex GMT-Master. 2 OF 2

Live photos of the 175 pieces
Tonight is the night, Thierry has already revealed the new pieces and live pictures here: forums.patekcollector/dis...cements#latest

Official Rolex Oyster Perpetual Date Thread
After a cursory and unsuccessful search of this forum, I'm going to go out on a limb and open this official thread for Oyster Perpetual Date owners.I know that the DateJust is much more popular, but the Date is fine watch in its own right.Here's my 1503!

It's arrived! Daytona 116509 black dial!
My grail watch has landed!!! Sorry to be so excited about it but it's my most expensive watch yet and for it is so special!I wanted a chronograph to go into my collection and I got a Tudor Fast rider Blackshield but the moment I got it I regretted it. That started a thought process in my mind, I ended up giving up my 116622 blue along with the fastrider (plus cash) and ended up with imo one of the top if not the top chronograph watch!Sorry about the crap quality photo!