How Will Apple Watch Teach People To Love Watches?
The Apple Watch represents a totally new frontier for Apple, whose corporate personality evolves as they enter the "wearable" space when the Apple Watch goes on sale April 24, 2015. The company's first smartwatch (which they choose to not refer to as a smartwatch, just like they didn't call the iPhone a smartphone) is also one of the most unique and difficult to explain products that they have ever produced. It further represents a noteworthy irony, because Apple itself was a crucial factor in the diminishment of consumers wearing watches to begin with. Now, Apple wants people to rediscover not only wearing things on their wrists, but the value of the timepiece itself. So how exactly did Apple train people to forget their watches in the first place?In 2007, when Apple first released the iPhone, the proliferation of mobile phones to mainstream consumers was about a decade old. Sure, mobile phones had been around since the 1980s, but it wasn't until the late 1990s that owning a mobile ph

Bring a Loupe: An Original Lange Tourbillon, A Tiffany-Signed Explorer, A Very Fake Universal Geneve, And Some Other Interesting Watches
The selection for this week's Bring A Loupe doesn't have any particular theme – its aim was simply to find some of the coolest watches available right now. You will find one of the greatest Lange watches ever made; a Rolex Explorer with a very special dial; and an electric blue Memovox from Jaeger-LeCoultre. There will also be one Universal Geneve that you should not be willing to buy under any circumstances. And you will discover why a Patek was recently sold for 10 times its initial estimate. This is your Bring A Loupe for December 11, 2015. A Lange & Sohne Tourbillon Pour le Merite, One Of The Four Founding Models 1 OF 12 In Walter Lange's own words, the Tourbillon Pour le Mérite was the "technical masterpiece" of Lange re-birth in 1994. It was indeed the first time that a wristwatch featured a fusee-and-chain transmission, coupled with a tourbillon. And this superlative model is fitted in a case only 39 mm in diameter. The

I love me some Breitling! [Avenger Skyland]
Had some time to kill this afternoon, and I just put the ProII back on the Skyland and decided to snap some quick shots. I absolutely love this watch!Just a quick comparison on how it wears compared to my Deepsea...

The definitive Speedmaster adjustable clasp thread
I have been trying to get an adjustable clasp for my Speedmaster (version with the screwed bracelet). My local Omega boutique was unbelievably helpful in getting this squared away for me. Here is what we found. There was another thread on here that indicated that the parts required are:Clasp - 117STZ001154End links - 118STZ000015 (quantity 2)We tried this configuration. The clasp is good, however the end links as specified above are from a Speedmaster Mk II, and they are not the correct shape. They fit, but they don't sit properly. The side profile of the Speedmaster link is an oval shape, whereas the side profile for the Mk II end links is a wedge that is very odd. As soon as they put them on, I knew it wasn't right. We then installed the 118ST1589 end links from the Seamaster line, and they fit perfect.So, in summary, you need quantity of 1 (part number 117STZ001154) and quantity of 2 (part number 118ST1589).The total cost of the 3 pieces was $213, and it makes a fantastic watch even

116710LN power reserve not great after service.
Hi all,I purchased a new 116710LN in 2008 (with much help from the membership here!) and it has served me very well on a daily basis since.I recently had it serviced by Rolex in London but since it's return (about 6 weeks ago) I've noticed that the Power Reserve seems to be performing very poorly e.g. I wore it from 07:00 to 23:00 Mon to Fri and left it on my bedside locker Friday night through to 14:00 on Saturday as I was playing golf (so using a GPS watch) Sat morning and when I went to put it on at 14:00 I noticed it had stopped 11:40 which is about 1/4 of the Approximately 48 hours the Power Reserve is supposed to last per the Rolex specifications. Could this just be a function of the service and it will somehow loosen up and regain it's previous performance which was never quite 48 hours but would definitely last 36 hours of non use without stopping? Should I be manually winding the watch daily to ensure the Power Reserve is full and if so how long should a wind be? Is there a