Eterna Madison Watch With New Calibre 3505 Spherodrive Movement
Leave it to a very ordinary watch to showcase some cool new technology. This is really interesting because most watch brands would just go nuts with a wildly designed watch and marketing to tell the world about even the slightest movement improvement. This is actually quite a cool thing from Eterna. You should also know that Eterna actually started the major watch movement maker ETA before it was later acquired by the Swatch Group.Here, the new technology is placed in the demure Eterna men's Madison watch. The new technology is called the Eterna Spherodrive and is a new type of mainspring barrel. That is the part of the mechanical watch the holds the mainspring, which is where all the power comes from. The mainspring is wound manually or via an automatic rotor. As the spring unwinds in a regulated manner, the power it released is used to power a mechanical watch. Every true mechanical watch that is out there uses some manner of main spring. As you can imagine, a mainspring is the heart

In-Depth: PHOTO REPORT: Inside The Breguet Museum In Paris
This is one of the those places that if people only knew existed, would be an absolute hot spot on the global watch lovers tour. Sitting above Breguet's beautiful boutique on the Place Vendôme in Paris is a Breguet museum, and a remarkably impressive one at that. It's a museum that until I visited it this past week, I, frankly, did not even know existed. And if you're a fan of horology at all, it is nothing short of a "must-see". Here's why:Breguet as we know it today is a large and somewhat secretive manufacture of high-end timepieces. They regularly tout themselves as some of the finest watches in the world, and they've spent a literal fortune on ensuring that watch lovers en masse know this is indeed the brand founded by Abraham-Louis Breguet, indisputably the most important watchmaker that ever lived.  That's all well and good, but it's very easy to gloss over all that without actual SEEING the connection between the Swatch-owned

wg Daytona for Panda
I love looking at my black dial wg Daytona. But when I wear it I just cant read it. I am thinking of selling it and buying an AP Panda with the red stitch black hornback strap.My only problem is I feel I'm giving up a wg watch for a ss one. Even though I will net some cash, I have never traded down before. Of course I will buy what sings to me but has anyone ever given this consideration when trading?

Breitling AD Closing
Hi all,A Breitling AD near me is having a closing down sale. Had a look in person and there are some pretty good deals going on, so I thought I'd post it here to let anyone interested have the chance before they close down..georgebanks.co.uk/categor...itling/id/1535I don't work for the company, but I have bought from them before, so they come recommended.

Cool old advertisements for OMEGA
I am sure many of you have seen these but I wanted to share with anyone who has not. 1910.jpgAd1895_p227_DIeu_Chronos.jpgAd1904_p672_aJ04_temple_Grec.jpgAd1906_p066_ann__Jamais_Omega_ne_varie.jpgAd1907_p065_ann__main.jpgAd1912_p233_Lepine_boitier_lentille.jpgAd1915_p106_ann__brac_radium.jpgAd1924_p686_aJ24_all.jpgAd1927_p085_ann_double_page_coul.jpgAd1933_p120_a (1).jpg