IWC Launches New Web Site
IWC has lunched a completely revamped Web site that showcases the full collection of IWC timepieces through detailed photos and interactive elements that let users experience IWC know-how virtually. The site is beautifully designed and incorporates HTML5, so it is fully functional on the iPad and other mobile devices. This technology provides an excellent foundation for continued innovation. Beyond the stunning imagery, the site allows online visitors to enjoy content from IWC's WATCH International magazine.Working with New York-based digital strategy firm Undercurrent, IWC made a deliberate decision to expand the dialogue beyond the horological. To bring this vision to life, IWC worked with San Francisco-based digital agency Odopod, a leader in creating innovative brand platforms.The site allows visitors to explore IWC watches and calibers in-depth. Detailed information and images are also presented on a range of topics including the IWC Museum, IWC partnerships such as that with the

Teenage Grandpa Watch Straps Review & Interview
They say that the first step in treating an addiction is admitting you're addicted, so here goes. I am addicted to watch straps. At any one time, I likely have roughly three watches in rotation but will constantly switch between 5-10 different straps. If a watch doesn't look perfect on its included bracelet, I will start hunting for that perfect strap, or three, and then I'll add a NATO style strap. Much like a new pair of shoes can add some punch to a good outfit, a strap is a great way to make a watch feel new again. While I cannot afford to be constantly buying watches, there is seldom a time that I am not impatiently awaiting a strap to be delivered in the mail.The internet has allowed for a rapid expansion in custom strap making by connecting end buyers with manufactures who make a small number of straps, often to a buyer's specific tastes. When I first got into this game, the de facto strap choice for a sport watch (without breaking the bank) was a Hirsch Liberty or possibly a Di

Ulysse Nardin Planetarium Nicolaus Copernicus: Old World Celestial Calendar Watch
There are novelty watches, and then there are pretty interesting novelty watches. Ulysse Nardin always graces us with a multitude of interesting timepieces in addition to those it actually intends on being sales leaders. For a while, Ulysse Nardin was quite keen on taking up the challenge of producing a series of celestial or astronomical themed watches, with many a fascinating result.Once such model is this Ulysse Nardin Planetarium Nicolaus Copernicus, which achieves the feat of showing a good deal of interesting (albeit incomplete on a modern scale) information. Aside from mere telling of the time, the watch is segmented in several concentric dials that each turn. You should first know that the watch means to represent both Ptolemy's characterization of an Earth-centric universe along with Copernicus' helio-centric universe. While Copernicus got it right, both of them calculated the scale of the universe. Along with such early notions of astronomy, the Ulysse Nardin Planetarium Ni

Breitling sold today
For 870 million dollars.Don't know if this means anything for the brand.

Ben Bridge is discontinuing Omega
I was at the Dallas Ben Bridge yesterday and I noticed that they were selling Omegas at 25% off. I asked them about it and I was told that the company will no longer sell Omega in their stores nationwide and they are selling off their stock. Unfortunately they won't go lower than 25% off.