Virtual World Marketing: Hublot Watches Establishes Itself On Second Life
In what seems a strange marketing decision, Hublot Watches with its new French captain, has sailed in to the waters of Second Life and purchased a virtual island there. For those of you now keen on all that is virtual, Second Life is a well established virtual world. Not quite a game, not quite a second existence, Second Life (run by Linden Lab based out of San Francisco) got its claim to fame by making some of its inhabitants rich by selling virtual real estate. Millionaires from selling what some people claim is vapor. Other see virtual worlds as the next big thing in real estate.A couple of years ago, Second Life was the haute place to go for the marketing elite to set up shop. They were not interested so much in buying and selling, but more branding and getting themselves out there in a new way. Companies like Coca-Cola and Toyota saw this as the next big tech land grab. Not since the days of sweeping up watches-dealer names, did companies flock to establish themselves on Second Li

LOUIS ERARD Excellence Automatic Regulator
Louis Erard �C Excellence Automatic RegulatorWatches with regulators have a seductive power: they grab your attention and impel you to adapt to a way of telling the time that couldn't be more different from the classic way. Time is split with the minutes taking centre stage whilst the hours and seconds are relegated to support acts in sub-dials.Louis Erard unveiled a new model at 2016's Baselworld: Excellence Automatic Regulator. It is powered by a self-winding Sellita SW200 calibre which features a complication designed by Dubois D��praz inside the 42mm steel case.The silver dial is splashed with vertical "C?tes de Geneve" and two horizontal screwdown strips which house the large blue minute hand. A small blue javelin-shape hand at 12 glides over the Roman hour numerals whilst the seconds lie at 6 and the date at 3.Price: 2,800 CHFBy Sharmila Bertin

Your Favorite Offshores!
If you could have any Offshores in your collection, which would you choose if price and value were not factors? Based only on how they looks and feel on your wrist.I personally like:Bumble BeeH series Rubber CladCarbon DiverBlack Themes BraceletGrand Prix CarbonYes RG RB2 is pretty fantastic, but I like these ones.

NATO Strap
Looking to purchase a NATO Strap for my 312. What's the best place for a durable strap? I've been looking at the ones from the link below and the price scares me ($15), i feel like it's too cheap? Lastly, what size do i need for my 312? 22mm? Thanks in advance guys.crownandbuckle/straps...nato-22mm.html

Trade Pres for Daytona?
I just had a new career change and unfortunately will be making a lot less money. But I will be happier. I own two Rolex watches a two tone DJ and this Pres my DJ (recently acquired) has become so much of a daily piece that my Pres has sat almost a month without wear. Now I feel as though the DD is too flashy so I was thinking about trading for a two tone Daytona of a BLNR. What do you guys think is best for long term: value, desirability and so on. Thanks