The Retail Watch Shopping Experience: Consider Not Going Through It
As a watch lover you probably spend more time looking at watches rather than actually buying them. If we bought every watch we liked, assuming the outrageous possibility that we could afford it, we would not have any room in our homes for much else. Thus, we peruse available watches online, in stores, and in magazines. Not to mention what we see on the wrists of others.That process probably results in us spending a good deal of time in watch stores. Sometimes there is only so much you can learn about a watch from a website. A watch that looks good by itself, does not necessarily look good on one's wrist. The size of your wrist and skin tone can effect how an otherwise great watch can look on you. This comes out very clearly when you try on watches, as the feeling you have when you put a watch on range from, "no," to "yeah..." (coupled with a giddy smile). Thus, much of the time you are going to want to try on watches, or simply browse in a watch store.So, you'd like to think that watch

Introducing The Swatch Big Classic Collection, Casual Watches Just In Time For Spring
A few months ago we sat down with Swatch Creative Director Carlo Giordanetti?to get an inside look at the history of Swatch, its relationship to the art world, and the spring/summer 2014 collections. Today we're focusing on the Big Classic collection, a set of seven new watches that offer a more conservative take on Swatch's directional styles. To celebrate, Swatch has even opened a temporary concept store in London's famous Harrods department store.? 2 OF 4 The Big Classic collection starts with Swatch's 41mm stainless steel "Irony" case, meaning the watches are slightly larger and more robust feeling than the more typically-seen plastic Swatches. From there, there are a few different dial, bezel and bracelet styles. You can go with a simple black dial with the date down at 6 o'clock, a thin bezel, and a black crocodile-embossed leather strap with deployant buckle, or you can select a pilot-inspired variation with broad hands and a wider, graduated bezel. There is also a

Cyclops fever!
After having added a cyclops to my 16660 Seadweller as detailed in this thread, .rolexforums/showthread.php?t=467611I realized I had a spare cyclops (I bought two for the SD project).What to do with it....I plopped it on my Seamaster quartz.

My Patek Philipp watch...err, sort of...
So I got this as a gift from someone who knows how much I love watches It's a Patek Philipp 1942 Chronograph...

243 Help Requested
Gents, i have an I series 243 which was PVD'd prior to me purchasing it a few years back. I love this watch and as most of you will have the same 'fever' as my wife calls it, I have a substantial amount of ��'s invested in straps and buckles!The issue is I am currently having it services in Liverpool U.K as the AD's wont touch it. Unfortunately the bezel spring is broken - has been for a long time. And I cant get a replacement.I was just wondering does anyone have one knocking about?Appreciate your help!