TAG Heuer Goes Green with Solar Power
November 29 marked the beginning of construction at the TAG Heuer factories in La Chaux-de-Fonds, Switzerland. In an effort to reduce its carbon footprint, the Swiss Avant-Garde brand signed agreements with Swiss energy distributor Viteos, and with Planair, a Swiss consulting firm specialized in environmental issues, to equip the rooftops of its four buildings with solar panels. The decision to undertake the project came at the direction of President and CEO Jean-Christophe Babin following Leonardo DiCaprio's visit to the TAG Heuer factory in March this year. Leonardo visited the factory with an eye on everything that could be done to reduce our energy consumption said Babin. His factory visit in La Chaux-de-Fonds turned into an inspiring and creative environmental audit. Leonardo combined his environmental mind with a highly respectful approach toward our staff, making his visit an impactful highlight of TAG Heuer's 150th anniversary celebration. In reaching this decision, many aspe

Bell & Ross Watch Novelties At Baselworld 2009
You can typically rely on Bell & Ross for nice, but predictable watches. This is still true, but this year at Baselworld the iconic French watch brand showed off a few new watches that you aren't likely to see in stores anytime soon (but others will be in store in no time at all). These are sometimes called novelty watches, which are one offs that a brand makes. Other times they are sold in limit edition quantities at select retailers. I am still not sure what the future for these watches is, but they are at least enjoyable to look at. If they are not to be sold, it is entirely possible that they will be design influences in future Bell & Ross watches that we eventually will see in retailers. So expect to see at least a few of these commercially available soon.Let's start with my favorite, the Carbon Fiber Bell & Ross BR01 Pro Combat models. Actually, it is not the carbon fiber that I like at all, but the evolving look of the design. The three hand date model is my choice.

How variable are Jumbo dials?
I've been seriously considering a 15202ST Jumbo lately and popped into the Beverly Hills Boutique yesterday to try on the rose gold version since the steel is never in stock. This is the second Jumbo I've tried on and although it's stunning overall, neither one has had the deep blue color I've seen in some of the photos of the Jumbo on this and other sites. It comes off more muted and gray/blue in most angles I could see in real life. Is this just the way it is or are there Jumbos out there that have dials that look like this (see below) in the metal?

Dilemma. Help!
Hello guys,I am looking to make a purchase but couldn't actually decide which way to go for. I got my 5550p as my first Patek a few months ago and now looking to add a second one.So my question is ;5960p + Richard Mille RM 30 Black Out vs 5270GThe cost of both scenarios will be really close to me. I really thought about 5270G before purchasing my 5550p but went with 5550p since it was a 300 limited version. But I still have my mind at 5270G. But I also want a blue dial watch (not necessarily a Patek) and a Richard Mille in my collection.And one more question, I was wondering if 5270G will be replaced any time soon or is expected to lose any value? I'd not want the value to decrease sharply after 1-2 years of my purchase.What do you guys say?Thank you!Salih

The Cellini-Tudor Enigma
So, I'm having coffee with a friend yesterday, a non WIS, and he inquired about Rolex; there was an add for a Cellini in a magazine on the table. It went something like this:Him: Isn't a Cellini a Rolex? Me: Yes, it is Him: Then... what's the difference? Me: Well, it's ... I guess... kind of like a Ford, there are Fiestas, and there are Lincolns, they are both made by Ford, but... well, a Lincoln is not a Ford... ... ... Him: Uhm.... and... a Tudor..... what's that? Me: Uhm... well, I guess a Tudor would be a basic model Rolex... I... uhm.. guess like the Fiesta is a basic Ford, but if the basic Ford had a different division name... like.... uhm ��Basic or something Him: But... Cellini and Tudor ARE Rolexes.... right? Me: Uhm... well, yes... but.. they are Cellinis and Tudors.... See? Him: Uhm... and... your watch, says: ��Rolex' on it... it's... a Rolex(?) Me: Yes Him: Uhm... but if you had a watch that said: ��Cellini' on it, ... it would also be a