New York Times On: Watch Advertising, Obsessive Watch Geeks
It is charming when you have someone who doesn't know a lot about watches do an article on the watch industry. That isn't to say that the journalist erred in their reporting, but rather that there is a degree of naivete to the tone regarding the topic of discussion, which is watch advertising. A lot of people correctly point out that there is a lot of consistency among watch advertising. You see the hands in the same orientation most of the time, and the date often has an "8" in it, or is at 31. The orientation of the hands is usually at about 10:10. There is nothing at all significant about this time, it is all aesthetics any symmetry. Two hands pointing up in a more or less symmetrical position just seems to look better.The article points out how watch ads of old basically had the hands in the opposite position pointing down. It was then decided that hands pointing down, just look "down," and the trend was then to place them pointing up. The whole point of any watch ad is to make the

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The absolute precision of the La Boulle Classic Day & Night watch is guaranteed by a robust self-winding movement.Keeping the watch secured to the wearer's wrist is an alligator leather strap. Alternatively, it can be accessorized with a Lizard strap.A delightful combination of smart technique and refined elegance, the Graham unique watch will not let its lucky owner go by unnoticed.

Please Vote - RG44 or RG42 - PICS!
Hello All,Would you all please vote for which of the 2 you like more? Sorry that the pics are diff quality, but I am sure you gentlemen know exactly what these watches look like in real life, etc etc.

40mm sandwich dial
are there any 40mm PAMs with sandwich dials? thanks.

More white stuff .....
and I don't mean snow! Another happy Skydweller owner as DavidSW delivers another flawless transaction. Very happy with the size/weight of this watch, and the dial is just beaming with legibility! Enjoy some pics!EricE