Watches NEWS
Million Dollar Club 2012: Watch Advertising at All-Time High
In an exclusive report in the upcoming May-June issue of WatchTime, we reveal which watch brands are spending the most on advertising in 2012, a record year for watch-company ad spending, and we provide a complete list of the 60 brands that spent more than $1 million on ads. Watch brands spent more on U.S. advertising in 2012 than ever before. Total spending reached $399.74 million, up 9.3 percent over 2011, according to Kantar Media, which tracks advertising across all media channels. Sixty watch brands spent more than $1 million on advertising, up from 54 brands in 2011. To make the list of the Top 25, a firm had to spend over $3.63 million compared to $3.43 million a year earlier.Ad spending was up for the third consecutive year, after falling sharply in the recession year of 2009. The 2012 total surpassed the previous record of $388 million set in 2007, and was a sign of a continuing recovery in the U.S. watch market.The big spender last year, as usual, was Rolex, with a U.S. ad bu
Audemars Piguet in Seattle, WA
I recently moved to Seattle and have been settling in. Fortunately I've already created a great relationship at Rurgeon Raine for all my Patek needs. My main concern right now is wear can I find AP?! I've never lived somewhere without an AP Boutique...or AD...Anyone want to chime in?! Thanks!
New Breitling on it's way!
HiJust thought i would show you and get your views on my new Breitling that's on it's way to me. Yes all ordered up.My one has the Croc strap not the smooth Calf strap.I fell in love with it big time and sorry about the images but there all i can find at the mo.Give me your views.
This guy did not get a discount!
Bought in February 1969. Omega Speedmaster Professional ST 145.012. Price was $170 AUD.
Graves Supercomplication
Any guesses on where this one will sell today? Low-end estimate is about $15m, but with all the hype the watch has gotten coupled with the owner dying yesterday (which sort of adds to the story), I think it will hit $18m. What do you guys think?
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