The Rise Of The Boutique-Exclusive Watch
Swiss watch making is all about control. Parts are machined within tolerances of one thousandth of a micron. Assembly is done in near-clinical environments. External influences such as moisture, temperature, position and magnetism are not allowed to interfere with the operation of these precision machines. This quest for mechanical perfection has always been the case but in recent times, this desire for control has reached out ever further.Brand image is tightly policed, whether it is a no-expense-spared advertising campaign featuring a Hollywood luminary, a carefully worded statement from the company CEO or an artfully massaged representation of the brand history on the corporate website.So far 'so in-house,' and the problem begins when you want to sell your products to the public. For years, watch brands have built partnerships with retailers to develop a distribution network. Using a variety of ��carrot and stick' techniques they try to ensure that their products are sold in the ��rig

AP straps in Bangkok
Having holiday in BKK with my family. Found some nice straps in MBK for my new Pam. Did not manage to see any nice straps for AP though. I was actually looking for a strap for my 44mm ROO SS. Something which looks similar to the carbon Fiber strap with red stitching from AP Bands. Anyone know of any shops in BKK which have good selection of straps for AP?Sent from my iPhone using Tapatalk

Double in zero out
Lucky me

White metal collection
A small collection of white metal watches, with a mix of daily sports watches and a few special watches.

Datejust old mans watch?
I currently own SD4K and DJ41 (WG, fluted, jubilee)Speaking to my 3 sons (20, 23 & 25) about which one they preferred and the eldest and youngest who are both watch guys said the DJ, the middle one who isn't that bothered said which ever one is worth the most.Most on here say DJ is old mans watch, not in my house!