Hublot & The Future of Watches - Jean Claude Biver Interview Baselworld 2009
Hublot is a brand that I respect a great deal. Every brand loves to state that they are forward-thinking and revolutionary and innovative and care about society and make the best watches But Hublot is a brand that is doing a tremendous job with all of the above. And it's this initiative that has set them apart from so many other brands.In the clip above, Revolution Magazine and TheTimeTVwatches-dealer have captured Jean-Claude Biver (the other JCB), discussing the brand and how its positioning itself. Which ultimately reflects on the entire watchmaking community. And in true Biver fashion, it is both honest and controversial. I agree with Biver's assertion that people are not buying watches to tell the time. Or as he more eloquently states it: "The watch does not represent the indication of time anymore." That is how he starts the interview - the jump off point. So what does this statement, among the rest within the interview, say for Hublot That they are realistic? More in tou

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