Rolex Official Formula 1 Racing Timekeeper, Replacing Hublot
Big news in the watch world today as Rolex has been announced as the long-term Official Formula 1 Racing Timekeeper, effective as of the 2013 season. Being both the Official Formula 1 Racing Timekeeper and Official Timepieces of Formula 1 is no small achievement and the role had previously been occupied by brands like Jacques LeMans, Tag Heuer, and most recently Hublot. Being THE watch brand for Formula 1 is a big deal for a number of reasons, most notably the considerable audience attracted by F1. Formula 1 has a global viewership of over 500 million fans, making it one of the most watched sports in the entire world. Combine that audience with branding that is hinged on prestige, innovation, cutting edge technologies, and sporting elements such as team rivalries, big egos, and highly competitive top tier driving and you have an ecosystem that is an ideal platform for promoting a luxury watch brand.Rolex is an interesting choice as their connection to racing, technology and luxury is e

Porsche established a prestigious brand image with the help of that of IWC's
And during the 20 years of later cooperation, Porsche established a prestigious brand image with the help of that of IWC's, while IWC exploited its sportswatch market, through which they both set solid foundation for their glorious accomplishment.

Very Snowy Day In Chicago
ImageUploadedByTapatalk1361912213.281830.jpgImageUploadedByTapatalk1361912224.481693.jpgImageUploadedByTapatalk1361912238.432200.jpgImageUploadedByTapatalk1361912250.831954.jpgSent from my iPhone using Tapatalk. Watches are the new currency!

Breitling Super Avenger
Any opinions on this watch??? Just tried one on and it seemed really nice

Will Panerai bracelet size down to 6" wrist?
Quick question. Will either the 22mm or 24mm bracelet size down to fit a puny 6 wrist?Thanks