Patek Philippe Revamps Generations Ads
More of an official portrait that the earlier "generations", Patek Philippe ad new images present sounds which are substantially older than before. Presentation of the product was also amended, with watches that appear in the blocks of Brown, with the iconic tagline "you never actually own a Patek Philippe, you merely look after it for the next generation". To create new images, Patek Philippe and his London-based advertising agency to that Leagas Delaney turned famous photographer Craig McDean mode. In addition to creating portraits of celebrities such as Nicole Kidman, Joaquin Phoenix, Natalie Portman and Uma Thurman, McDean has been behind the lens for a series of luxury brand advertising campaigns including Gucci, Giorgio Armani and Yves Saint Laurent. In 2008, the International Center of Photography (ICP) submitted McDean with an infinite price for his achievements in fashion and advertising photography. More on Patek Philippe: Patek Philippe brand & collectionsPatek Philippe

TAG Heuer, Google, And Intel Partner To Launch New Smartwatch
Last year, after introducing a new in-house movement and investing CHF 40 million in a factory to support the production of that movement, TAG Heuer had a change of heart. Or, more specifically, TAG Heuer CEO (and LVMH Watch Division President) Jean-Claude Biver had a change of heart.The company shifted directions, presumably to cater to a broader market for lower-priced watches. It seems that mass-produced, in-house column-wheel chronograph movements were not part of that business strategy and so the release of the new movement was nixed, along with the Carrera CH80 and the manufacturing facility in Chevenez, Switzerland. Partnerships with quasi-celebrities like Cara Delevingne followed, and now – after Biver’s hints in various news reports  – Tag Heuer has announced an ambitious new venture with two powerful companies in the tech industry. 1 OF 1 From a business-school-textbook perspective, this all makes logical sense. TAG Heuer has the brand rec

ROC 26320 - black or white?
Hi all,Further to my earlier thread I have managed to try on a Royal Oak Chrono with white dial. Which was amazing! Seriously tempted.I haven't managed to see a black dial in person, and am wondering if I need to do this before making a decision.I have seen and worn a 15400 in black and white, and prefer black in 15400 but seem to prefer white in 26320.I am sure the black vs white for this model has been done many a time before, but I'd be keen to hear any thoughts and see any pictures!

New Rules for AD's Cut Down on Gray Mkt
The other day I read a letter that someone's stand on to one of these message boards from Rolex about how they were cutting down on Grey Market dealers Buy keeping warranty cards and creating a master list. Does anyone know where I can find a copy of that letter post it? Thanks in advance. cheers!Sent from my MHA-L29 using Tapatalk

Incoming, Hulk
It is amazing. All you who have experienced this... you just know how excellent this piece is. This is even more what i expected after seeing hundreds of photos of this beauty taken by other members.And i always want to thank this great community of Rolexforums. Thank you all for creating something so exceptional. Quality of the photos is not that great after resizing. I quess i should learn better technique. That darker one is taken in fullmoon light, or near fullmoon... members with moonphase complications know