Jaeger-LeCoultre Launches Reverso Virtual Museum
2011 marks the 80th anniversary of the Reverso, and to celebrate, Jaeger-LeCoultre is launching a virtual online museum dedicated to the iconic reversible watch. Since 1931, owners have made Reversos uniquely their own by having the protective caseback engraved. Reverso owners can earn a place in the history of this watch and the brand by submitting images of their personalized Reversos for possible inclusion in the museum’s curated collection. With the new Virtual Museum, all those who wish to can share their inspiration with other lovers of the Reverso across the globe. Today’s owners will be able to join eminent historical figures who personalized their Reversos. In the 1930s, King Edward VIII of England had his family crest designed on his Reverso, as did a Danish prince who, in a 1934 letter, stated that even though subjected to bad weather in Southern Morocco his Reverso had always given complete satisfaction. The celebrated aviator Amelia Earhart engraved the iti

CNN Launches Cartier Sponsored "Ones To Watch" Programming
On October 10th 2014, CNN will debut a new television program called "Ones to Watch" that will be fully sponsored by French watch and jewelry maker Cartier. Like most major media, Turner-owned CNN has been experimenting with new ways of deriving revenue with advertiser sponsored content. In fact, sponsoring an entire show and surrounding media is not at all new. Years ago, it used to be that television programs had one major sponsor. Ones To Watch will be a monthly show that focuses on discovering emerging artists and their work around the world.Richemont Group-owned Cartier is far and away the most important revenue earner of the group, which holds a number of major luxury watch and jewelry brands in its portfolio including IWC, Montblanc, Panerai, Jaeger-LeCoultre, and more. Cartier has been praised with a more forward-thinking approach when it comes to modern media, as compared to many of its luxury industry colleagues. Cartier has not only embraced online sales of many of its produ

Battle of the pandas or Diver?
Wondering if you guys can help me decide my first AP since I'm new to the brand. If you guys could do it all over again, what would be your first AP between these three?-wrist is ~6.5-I currently have JLC Navy Seals Diver 42mm.-Looking for something classic that will never go out of style but still sporty.

Movements
Are there any specific movements that Patek is specifically known for doing any better than any other watch manufacturer?

Anyone here has a collection with several DJs and/or DJ2s?
So it's quite common to have a collection with many Subs or GMTs and so forth... but who here actually has a collection with multiple Datejusts and/or Datejust 2s? Just curious. Please post a pic!