Branding In The Digital Age: Difficult When The World Is Your Community
Choosing a name for a business or logo these days is very difficult. In fact, coming up with good brandable names has always been difficult. One needs to come up with a strong term which is suggestive of the product or service without being too limiting. The process is fulfilling, but more tedious that it seems.Take one of the strongest business names to date: International Business Machines, or IBM. This company started making type writers and now makes the most complex of business computer systems. A name that was as relevant 100 years ago as it is today. Remarkable really. Back then you had to worry about trademarking a name, along with consumer receptivity. Today you need to worry about domain name availability and a much more saturated landscape of taken or generic names.The best branding these days comes from unique uses of existing words, or modifications of existing words. The tech and internet world has brought forth the greatest ingenuity in name branding in the last 10 years

Size strap for a Seamaster
I'm considering putting my Seamaster on a bund strap. I don't really know what size the space between the lugs are so I can buy a perfectly pitted strap. Does anyone know?

5164A-001 or 116719BLRO
Two very different watches with travel time complication. How would you choose? I am a bit biased towards Patek and that's why I ask the question here.

Incoming Number 2����...
No teaser this time, straight on with the show. Now some of my comments on other threads will make sense! I was fortunate enough to liberate this unworn from a collector. It's difficult to tell in the photos, but it has the fantastic blue strap also used on the 5235G.Unfortunately some of my other (non-Patek) pieces have bitten the dust, but I have absolutely no regrets!

HOT TT DJ 41mm - Jubilee or Oyster???
I am having trouble working out which bracelet is better on this model.The Jubilee is very comfortable, and it goes well with the fluted bezel, but on the other hand it doesn't have the concealed clasp and it seems to be thin and less robust than the Oyster bracelet.The Oyster bracelet is solid and the solid rose gold centre links stand out well to match the fluted bezel and cown.Please help me decide...DJ41JubileRS.jpg DJ41OysterRS.jpg