Which Watch Brands Spent the Most on Advertising in 2014?
More big spenders are spending more. That's the situation with watch advertising in the U.S. market. Watch companies here spent an estimated $535.36 million on advertising in 2014, according to Kantar Media, which tracks advertising by brand for a range of products across all media channels. That's an increase of 8.7 percent over 2013. It's the first time spending has exceeded the $500 million mark. Five years ago, in the depths of the Great Recession of 2009, spending was $250.30 million, less than half of last year's amount.Another measure of the watch ad explosion is the amount required to make the list of Top 25 watch advertisers that we print annually (the latest appears in WatchTime’s July-August 2015 issue). In 2014, a brand had to spend $5.1 million to make the list. (Zenith spent $5.01 million and just missed the cut.) In 2013, $4.66 million got you into the Top 25. In 2012, Casio made it with $3.64 million. You'd only get to #39 with that amount in 2014. All told, 71 br

Antiquorum.com Holds Auctions For Rare And Valuable Watches: Worth It For The Pictures
While eBay is my perennial auction favorite, technically (and legally) speaking, eBay holds no auctions, they merely facilitate auctions between private parties. Regardless, it is my opinion that eBay is the juggernaut of the internet private sales system. However, sometimes you want to indulge in the pomp and circumstance of a traditional auction. Which can be quite exciting for the right type of person. At least you can enjoy the fancy item displays and pictures.Antiquorumwatches-dealer is like Sotheby's for watches (although Sotheby's probably auctions watches as well). Antiquorum holds live (traditional) and online auctions all over the world for passionate watch lovers for watches ranging in the hundreds to the many many thousands. If you have a rare or highly desirable timepiece, it is probably worth going through Antiquorum to get the right audience of potential buyers. Antiquorum of course will take a fee, and probably charge you for "appraisal," but it is all part of the proce

Pics of my 26300
Here are a few pics of the ROC next to three of my favourite pieces....Sent from my SM-G930W8 using Tapatalk

Seamaster Deep Black
I'm not an Omega fan; my bestie at home has a few and I have to be honest and say that I don't really like any of the ones he has. However, since seeing Dave (DCheeta) sporting a Deep Black in this sub-forum a few months ago, I've been looking at it more and more. It's really blown my right skirt up.I've read more times than I care to remember that Omegas are usually better bought pre-loved because the prices don't fare too well in the used market.I can pick one up from an AD here, brand new, at 20% discount. Is that a good price or is it worth waiting for them to filter onto the used market? I'm picking up another Panerai next month so I'm in no rush

Gold vs SS Nautilus - useability and durability?
Hi,This is not so much a 'what do you prefer' thread - but more a question of how much more fragile the gold versions of the nautilus are.We all know the SS nautilus bezel is a scratch magnet - so I would imagine the similar gold bezel is even more prone to scratches...?Current or previous owners of both metals - can you share your experiences? Is/was the gold nautilus a special occasion watch - with the SS a daily driver? Or the gold version for work, change to SS for more casual? Did anyone 'downgrade' from gold to SS nautilus out of fear of scratches or other reasons?Thanks in advance for your thoughts!