Porsche Sells Eterna to International Volant Limited of China
Today, International Volant Limited, a wholly-owned subsidiary of China Haidian, announced that it has acquired all shares in Eterna AG Uhrenfabrik from F.A. Porsche Beteiligungen GmbH. Eterna was founded (under a different name) in 1856, In 1932, Eterna created a subsidiary called ETA to make movements for itself and other watch companies. ETA grew through a series of mergers, and today it is owned by Swatch Group. Eterna was sold several times beginning in 1982, and in 1995 it was purchased by F.A. Porsche Beteiligungen GmbH. In 1998 Eterna began manufacturing watches under the Porsche Design name.Oliver Porsche, managing director of F.A. Porsche Beteiligungen GmbH, says that he is very confident that the new owner will continue the determined path Eterna AG has begun to follow and will further strengthen Eterna AG's position as one of the premium manufacturers of watches.Mr. Hon Kwok Lung, chairman of the buyer, said that this acquisition is an important step in the strategy of Chin

HourTime Show Watch Podcast Episode 98
I am live at the Baselworld watch show for this episode of HourTime. We discuss Swiss Customs, new watches, and being a watch groupie.Listen to the HourTime Show watch podcast episode 98 here. Download the MP3.

polishing a ROC
now that my 2005 ROC is starting to lose time (not much) i'm thinking of sending it in for a service and valet... its pretty scratched up but nothing i cant live with. I would avoid having it polished if i wasnt 100% sure it would still have those nice sharp edgesHow has you're experience been with AP service/valet?thanks

Breitling super avenger bracelet removal for a leather strap
Hi, I have changed a few straps on other brands. Has anyone tried it on the super avenger? What's the trick? Thanks.

nice 5004 but the second prize is pretty special as well
Watch lovers meaning of fun = Patek, Perpetual Calendar, Split Seconds and Platinum.Had the pleasure of playing with a 5004P today. IMG_4463.jpgPretty spectacular though it is quite tall for its size. And the black dial seems to be the nicer of the two Arabic dials. The business end.IMG_4460.jpgUnfortunately I had to go back home with the one already on my wrist. FullSizeRender.jpgBe well.