Victorinox Swiss Army Watches To Reach Customers Via iPhone App
You've been hearing about watch makers creating iPhone app versions of their watches, but Victorinox Swiss Army has taken the concept to the next step. In addition to including digital versions of their watches (not likely all of their watches) they are using the "always connected" feature of the iPhone and the power of the iPhone app to keep potential customers up-to-date with the latest watches and news from the company. In fact, you can even locate authorized dealers right from the application. It will use the iPhone's built in GPS to located the nearest store to you. Lots of potential, but it will require a dedicated team at Victorinox to handle it all in the right way.The idea behind the application is help connect with the estimated 25 million potential users who may be interested in the free application. Being able to directly send information to interested customers is extremely valuable, and can result in much faster and wider customer education of new products as well as give

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