Which Watch Brands Spent the Most on Advertising in 2014?
More big spenders are spending more. That's the situation with watch advertising in the U.S. market. Watch companies here spent an estimated $535.36 million on advertising in 2014, according to Kantar Media, which tracks advertising by brand for a range of products across all media channels. That's an increase of 8.7 percent over 2013. It's the first time spending has exceeded the $500 million mark. Five years ago, in the depths of the Great Recession of 2009, spending was $250.30 million, less than half of last year's amount.Another measure of the watch ad explosion is the amount required to make the list of Top 25 watch advertisers that we print annually (the latest appears in WatchTime’s July-August 2015 issue). In 2014, a brand had to spend $5.1 million to make the list. (Zenith spent $5.01 million and just missed the cut.) In 2013, $4.66 million got you into the Top 25. In 2012, Casio made it with $3.64 million. You'd only get to #39 with that amount in 2014. All told, 71 br

HourTime Show Watch Podcast Episode 132 - Yes, a Teenage Grandpa Tutor
Apparently this is the show about shameless self promotion. At least according to John. First I plug the limited edition straps I had Teenage Grandpa made for watches-dealer readers (which a few more of you should buy before they run out). Then we talk about the YES watch you can win this month by entering here on watches-dealer. After that we talk about a see-through Cartier watch and Tudor coming back to the US. Just before we stop, for kicks we laugh about the terrible looking (and named) U-Boat Unicum (a picture of which is below for laughs).Listen to the HourTime Show watch podcast episode 132 here.Download the MP3 

ETERNA Super KonTiki Chronograph
Eterna �C Super KonTiki ChronographAlmost 70 years ago, Norwegian Thor Heyerdahl (1914-2002) and his five-man crew crossed the Pacific Ocean reaching the atoll of Raroia in 101 days. They sailed from the Peruvian coast to Polynesia on board a balsa raft inspired by American Indian boats and called "Kon-Tiki". This human feat sparked Eterna's imagination to create a collection of sturdy watches just like the Super KonTiki Chronograph.Its 45mm steel case topped by a rotating graduated black bezel houses the self-winding Eterna 3916A calibre which fuels a 65-hour power reserve, time, date and flyback chronograph functions.The hours and minutes tick by in the middle of the matt black dial whilst the seconds appear in a counter at 9. The date display is at 6, the chronograph seconds in the centre and the minute counter is at 3.Price: 4,600 CHF (rubber strap) �C 4,800 CHF (mesh strap)By Sharmila Bertineterna

My absolute favorite is the ap
I don't know what it is about audemars, just got that 233 and I wore it today but was constantly thinking about my rubberclad. I think I need more audemars in my collection. Sorry abou the magnifying glass was inspecting my watches. A little OCD.

Let us talk about the 2018 Basel Releases Thread
Countdown on the main website has started!https://.baselworld/en-US/Livestreaming.aspx