Brand to Watch: Aerowatch and the Aerowatch Renaissance Orange Tornado
Aerowatch is a small brand with a big history. At Baselworld 2015, the Jura-based brand debuted the Renaissance Orange Tornado, a new skeletonized watch with bright accents on the dial. It's worth taking a look at both where this watch company comes from and what it's doing today. Here's the Aerowatch story behind the Renaissance Orange Tornado.Aerowatch isn't the most familiar name in the watch world, but it has the kind of solid Swiss heritage that many small independent brands would do anything for. Originally founded in La Chaux-de-Fonds in 1910, Aerowatch aspired to being a watchmaker for the future. As the name suggests, the brand had its eye on an English-speaking international market, and during the golden age of flight it wanted to be the first name in aviation-themed timepieces.An Aerowatch ad from 1910But the path forward was not so easy. The brand moved repeatedly, first to Fleurier, then to Neuchatel. Throughout, it remained a family-run business. When Maxime Crevoisier to

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