Are Educated Watch Buyers More Valuable Customers?
Like all industries, the world of timepieces is an ecosystem. Watches are designed, produced, and eventually purchased. That latter part of the necessary cycle is one that is complex and difficult to understand - especially for watch writers and enthusiasts who typically have only their own experiences to reference. Most of the time, the relationship that brands have with journalists and consumers is very different and separate than the relationship that watch retailers have with journalists and consumers.This separation isn't always a good idea and often causes a large gap between the perceptions people buying watches have and those that the people responsible for communicating about watches have. An overall goal of mine is to better integrate the business of the watch industry with media on the watch industry. As part of this larger goal I recently conducted a series of surveys designed to learn more about the watch retail environment, experiences that retailers have on a daily basis

A Bauhaus Inspired Guide
Open from 1919 to 1933, the Bauhaus was a sort of Utopian school of art, craft and architecture that has had a major and lasting effect on modern design. Founded by architect Walter Gropius in Weimar, Germany, the Bauhaus in its fairly short lifetime output some of the great artists, designers and architects of the 20th century. Looking at the work from the period, its relevance and influence is undeniable, which is remarkable considering the school was founded nearly a century ago.With so many watches being large, aggressive and sport-inspired, something simple, easy to wear and versatile belongs in everyone's collection. Bauhaus inspired watches are a perfect fit, as their minimalist design makes them elegant enough to be dress watches, yet simple enough for daily wear. Often defined by a lack of extraneous detail, small stripped-down cases, clean fonts and thin hands, a Bauhaus watch has a design full of history, yet a modern attitude.1930's Kano by WUS member LeicaMasterThe fol

Introducing: The Senfine Concept Watch From Parmigiani Fleurier, With An Amazing Escapement That Allows A 70 Day Power Reserve
?At any given SIHH or Baselworld, you’re obviously always going to see a plethora (to put it mildly) of new watches, but one thing you don’t see very often is a new escapement. That’s because designing a new escapement – much less one that can actually be produced in large enough numbers to be commercially viable – is probably the single biggest problem in watchmaking. Over the centuries since the very first – the verge escapement – was used in clocks, there have really been only a handful that have been used extensively, and in watchmaking, it’s a virtually certainty that any watch you buy is going to have a lever escapement. But not this one. 1 OF 7 Omega now uses the Daniels co-axial escapement in all its in-house movements but it was a huge challenge for them to make it and enormously expensive in both time and money to industrialize, and departures from the lever in modern watchmaking tend to be made in very small numbe

Hi Guys - quick questions - about S/S diver
I am really considering this as my first AP.I am a build guy and I normally wear smart casual for work and weekend (7days week)can this diver be pulled off as a semi formal watch? does it looks good with shirts and maybe with a suit blazer?what is the thickness of ss diver? (as well as the 15400st)Have any of you guys came across the dilemma of the diver OR the 15400 st?I have had big watches before and I love there sizes. Panerai IWC etc.I know this is a 42mm watch but I really wanna give it a goany opinion welcomeRegards

Yet another Genta pic ;-)
i saw this picture while trying to show the brilliance that is genta to someone who knows very little about watches.you've all seen these watches many times and maybe even this picture when the related article was published a couple of years ago, but, i thought this picture captured a certain feeling of both watches. maybe it's the black and white taking away the element of the different blue dials?