IWC, The Plastiki, And A Limited Edition Adventure Ecology Ingenieur Watch
The wind speed was brutal. It was almost unfair. I was out in what felt like a gale for literally seconds before my expensive European umbrella was trashed and I was soaked. The wind warped it like aluminum foil in front of my eyes like it was a sick marionette puppet performance. In the past I had trusted its apparent durability to the elements with much confidence. In one fell swoop the elements decided to test its limits with a result that would satisfy a giggling teenager.The pathetic thing was that I wasn't doing anything exotic. I merely exited my car in Sausalito near a marina across from San Francisco. The wind was viciously quick that day. I had driven over on invitation from IWC to witness the Plastiki. A boat that they are a major sponsor of, and have released a limited edition set of their popular Ingenieur watches for. While I was being bullied by the elements, my view (through the rain), was the completed 60 foot catamaran style boat made mostly out of reused, or recycled

APs and cars! Show us your car and AP pic!
Don't take pics and drive! The diver has been traded and the S7 is my biz partners' while my beemer was in the shop! I'll need to bring the diver back soon!!! Let's see yours!!

Breitling sold -- Marketing to focus on Digital forgo magazines and bilboards
As a marketing guy and a Breitling owner I thought that the statement by the new owner of Breitling, CVC, was very interesting: they are going to focus on Digital marketing (and distribution). I think anyone in marketing, especially evidenced based marketing has thought to themselves Swiss Watchmakers are pissing money away on billboards and magazines. I know I have, infant I wrote a proposal about for Breitling about how they need to take control of their SERPs.

Looking To Buy Rolex 228235 Olive Dial. Ad Or Grey?
Had my eye on this watch for awhile. Just about ready to purchase, just doing some homework. This would be my first watch ever!! Should i go with an AD or grey market? What AD would you recommend if you think AD, what grey market seller would you recommend for Grey market? Located in NJ.

Which Tudor Black Bay do you have
I'm pretty sure today the ETA, rose dial will still be the most common I guessBut ofcourse this will change in the futureMore people will own the in-house , shield dial in the future