Tom Brady Joins TAG Heuer as Brand Ambassador at Carrera Heuer 01 Launch
TAG Heuer officially rolled out its new Carrera – Heuer 01 collection at a New York City launch event on October 13 and also made an additional surprise announcement, introducing New England Patriots quarterback and four-time Superbowl champ Tom Brady as its newest brand ambassador.The launch event, held at Spring Studio in TriBeCa, featured Jean-Claude Biver, TAG Heuer CEO and president of the LVMH Group Watch Division, calling the NFL star onstage for the announcement. Brady, who was wearing a brand-new TAG Heuer Carrera – Heuer 01 watch with a colorful strap, entertained the crown of media and retailer guests by throwing signed footballs to raise money for the charitable organization Best Buddies. Several lucky attendees who caught the footballs even walked away from the evening’s festivities with a special souvenir. Actress and model Molly Sims served as the event’s MC and DJ Eve provided the soundtrack with an original set.Tom Brady wearing the new TAG Heue

Jaeger-LeCoultre and Jon Hamm Introduce New Reversos
Jaeger-LeCoultre North America President Philippe Bonay hosted an exclusive luncheon in New York City to introduce the newest addition to the Reverso line. Golden Globe nominee Jon Hamm, who previously hosted the Jaeger-LeCoultre Hybris Mechanica event in October, was among the guests on hand to view the new Grande Reverso 1931. This was the first time the piece was shown in North America. The Grande Reverso Ultra Thin focuses on simplicity. At only 2.94mm thick, the Jaeger-LeCoultre Calibre 822 enabled the design engineers to create a Reverso slimmer than ever before. While the case with its generous proportions asserts a strong presence on the wrist, its slenderness and subtly-curved shape make it light and comfortable to wear. The pure dial with its vertical guilloch�� pattern, the restrained design of the Arabic numerals, the slim blued hands: all the aesthetic Reverso codes are present in this ultra-thin interpretation.Technical specifications appear below the images.Grande Reverso

Top 10 Watch Blog Articles Of 2014
2014 is just about over, and it has been a rather eventful year for the watch industry and watches-dealer. From an editorial standpoint, we've seen a lot more watch lovers than ever before turn to the Internet to share their love of watches via social media like Instagram, and they have relied on time-honored blogs like watches-dealer as a primary venue for learning about new watches and discussing those timepieces which they are passionate about. 2014 was also the real year the smartwatch became part of the watch industry's conversation, and many watch people previously not interested in "wearable devices" suddenly encountered the proposition that sometime in the future they may be faced with a very real choice of how to integrate smartwatches into their lives and reconcile them with their love of mechanical watches. 2014 experienced a major refocus by Swiss watch brands back to the United States and Western European markets, with the immediate result being a surge in interest for big

the watches of Concord Night Vision range
Sometimes we appreciate a timepiece that brings something extra to your arm apart from straightforward time-keeping. Take, for example, the watches of Concord Night Vision range. Originally released in 2003, the Swiss-made range was relaunched this year at BaselWorld and attempts to bring the utility of their famous pocketknives to your wrist wear.

Tudor 42000 / 42010
Hey, everybody. It's been a long time since my last visit, it's good to have a look around the forums again :-) Just a question to any Tudor experts: Will the 95730 bracelet from a Tudor Fastrider 42000 fit a Fastrider 42010? As far as I know, they are both 24mm between lugs. I reeeeally want to order one from my local AD, but they can't tell me for sure if it will fit... go figure... Thanks in advance for any input.