VIDEO: Swatch Creative Director Carlo Giordanetti Presents The Spring/Summer 2014 Collections
There's no denying that Swatch is one of the most important ambassadors for wristwatches to the general public. Whether you're a serious collector or someone who's never worn a wristwatch, you know Swatch. We sat down with Swatch Creative Director Carlo Giordanetti to talk about both Swatch's current offerings and it's greater place in the world of watchmaking. Sure, the purists might say that a quartz watch is a quartz watch, but that would be to miss the point of Swatch entirely. 1 OF 4 Giordanetti first joined Swatch back in 1987 and served for ten years (with a short break from 1992-1995) in a variety of roles. After another hiatus, he returned in 2012 to take the reins as creative director. Speaking with Giordanetti, it's difficult to keep the word "dreamer" out of your thoughts �C and we mean this in only the best ways possible. It takes a certain personality to truly believe that colorful plastic wristwatches can make an impact on not just the people who wear them b

New white ceramic 44MM
Saw this new AP white ceramic on Stan Wawrinka in Monte Carlo MastersThought I'd share this with you guys

Ceramic Diver or Ceramic ROO Chrono. Which would you choose?
Like the thread states which would you choose between these 2? Trying to decide. Either the offshore ceramic diver or the offshore all ceramic chrono with the anthracite dial.

Ap collection
A little late to the AP bug, but once bitten, it was once bitten, I am all in. My favorite size is 39 mm, so here they are:

AD Relationships
Often read of them here, and today realized I had a trio sitting on a winder reminding me of one of the benefits of a relationship with my AD.Definitely not a huge spender there, but have gotten to know the people over the years, usually offer them first crack at any purchase I am looking to make, and think they appreciate selling this stuff to an overexcited geek when it comes in, and one who wears it..