Giveaway: Xetum Stinson Watch
California-based Xetum watches have appealed to watch lovers both new and old with their fresh, modern designs and unpretentious style. The Stinson model comes in a 40mm wide steel case with a lugless style and cool hexagonal crown. Inside the watch is a Swiss ETA 2824-2 automatic movement and it is a matched to a soft leather strap with an Italian cork lining. The Stinson comes in three dial colors being black, off-white, and brown. Retailing for $995 on Xetum's website, you can enter below for a chance to win a Xetum Stinson watch on a leather strap with the dial color of your choice. Also, check out this review of Xetum's similar Tyndall watch here.To Enter You Must: 1. Comment on this post below (on aBlogtoReadwatches-dealer, not Facebook or elsewhere you might see this article) before the giveaway is over with your valid e-mail address where required. In the body of your comment mention one of your favorite watches that feature a modern or contemporary (versus traditional or retro

Branding In The Digital Age: Difficult When The World Is Your Community
Choosing a name for a business or logo these days is very difficult. In fact, coming up with good brandable names has always been difficult. One needs to come up with a strong term which is suggestive of the product or service without being too limiting. The process is fulfilling, but more tedious that it seems.Take one of the strongest business names to date: International Business Machines, or IBM. This company started making type writers and now makes the most complex of business computer systems. A name that was as relevant 100 years ago as it is today. Remarkable really. Back then you had to worry about trademarking a name, along with consumer receptivity. Today you need to worry about domain name availability and a much more saturated landscape of taken or generic names.The best branding these days comes from unique uses of existing words, or modifications of existing words. The tech and internet world has brought forth the greatest ingenuity in name branding in the last 10 years

Omega Aqua Terra Annual Calendar Question
So I've been in the market for an AT Annual Calendar for a while and on my recent trip to NYC I stopped into the Omega boutique to decide on the dial and so forth. Turns out they have the skyfall blue dial just released and get this they actually LOWERED the price from 9500 to 8400. Reason given was the month and date no longer have frames around them hence less labor. It's so strange to see lowered prices for popular models like this but then again 43mm is a rather large case to wear. I think Omega pulls it off beautifully unlike Rolex with their super size models. Which would you choose given the factors mentioned? The sales rep told me both have gold dial markings but the previous version had the gold frames as well. The movement should be the same I would think. It's either the skyfall blue or the older teak version. Thanks

If these where literally your only choices
Which would you go for if these were your only first watch choices? Just focus on these two only, do not consider other Rolex models or dial variations.The Rolex OP39 Rhodium dial OR Date Just 2, smooth bezel, blue roman dial

Best Old School Ads?!
As the title states it....I'll start...