Swiss Competition Commission Opens New ETA Investigation
Swatch Group announced yesterday that the Swiss Competition Commission (COMCO) has opened a new investigation against ETA Manufacture Horlog��re SA. The Swatch Group statement notes that this is not the first time that the COMCO has investigated a company of the Swatch Group, and that the Swatch Group is confident that the results of this investigation will again be positive for ETA (a reference to an investigation in 2003 that was resolved by an agreement between ETA and COMCO). The Swatch Group announcement goes on to state:“However, the timing for such an investigation seems unfortunate. Since approximately one year, the majority of the external ETA clients have massively cancelled or postponed their orders, without any consideration for the ETA personnel, its infrastructure nor the investments which have been considerable also at ETA due to the continuous pressure of the COMCO as a consequence of the complaints from third parties.(Ad hoc translation from the German original)So

Why Apple Watch Is Heavily Marketed To Women
Smartwatch makers may have a lot more to thank Apple for than they realize. It will be Apple alone whose efforts will make smartwatches a successful consumer product. While the smartwatch market apparently sold 6.8 million units in 2014 (an apparent 82% increase over 2013 according to smartwatchgroupwatches-dealer), the industry is still just learning to walk and has an extremely limited adoption rate among mainstream consumers. Thanks to a lot of good advice and some great hires, Apple understands that the Apple Watch (hands-on here) is a tech device which mainstream consumers primarily conceive as a fashion item because it is something they wear. Apple also knows that women are going to be an extremely important consumer of the Apple Watch and marketing to them will be a key part of the Apple Watch's first-year success.Apple Watch ad spread in Vogue March 2015Animated Apple Watch ad in digital copy of Vogue March 2015Even though the Apple Watch has been covered by mainstream media, i

HourTime Show Watch Podcast Episode 156: Touch That Tissot
Are you confused with all the available Tissot T-Touch models? So were we, but we sorted it out and talk about the newest T-Touch Expert Solar watch and the future of the collection. Also, is right now the best time to get a new Omega? With so many desirable models out now, but with also more new Omega watches on the horizon, it can be hard to decide what to get, and when.Listen to the HourTime Show watch podcast episode 156 here.

Crazy year of Snake (2013), welcome Year of the Horse(2014)
It has been a crazy year for me as I bought my entire APs in a year! My previous watches were the Rolex seen, I suddenly turn crazy on APs, and couldn't stop hunting and buying APs.. These 4 will be my selection for these few days! Lolxx.. Going to finally break the virgin of my new Ceramic Diver for this special occasion!I wished every Chinese here, A Prosperous Happy Chinese Lunar New Year! All the best for the coming year!

Incoming Tomorrow
Since I sold my 2 APs, I needed a daily beater. 5522 is a ways away as is the 5524. So got a call from my AD that he had a piece that my brother wanted but my bro decided to bail. So it looks like it's mine.It's not a Patek by rhymes with Gorex. :)Not a planned purchase but I'll take it.