Charlie Sheen & Father Debut In Patek Philippe Watch Ad
April 1st, 2011 Switzerland. Historic and prestigious Swiss watch brand Patek Philippe has just unveiled a new member of their popular "father and son" watch ads. The advertising campaign that seeks to promote the values parents bestow upon their children and the longevity of Patek Philippe timepieces makes a bold new statement on a previously unexplored area of the brand's personality. The new ad features father Martin Sheen with son Charlie Sheen - both known watch lovers. It has further come to my attention that Charlie Sheen has prominently displayed in the media as of late.I am here with Patek Philippe President Thierry Stern to discuss this interesting new branding direction for Patek Philippe.Ariel Adams: Mr. Stern, thank you so much for talking with me today about this new ad. It represents a very different approach for the brand. What is the intent behind it?Thierry Stern: Your questions are appreciated. Patek Philippe has traditionally been a brand with an excellent reputatio

The Restoration Of A Rolex Tru-Beat Caliber 1040 (Reference 6556)
Rolex makes some of the most robust workhorse movements on the planet, but (with some exceptions) “Rolex” and “complication” are rarely words found in a single sentence. That is what makes the Rolex Tru-Beat and the restoration of it so awesome. I got the chance to work on an incredibly rare and uncharacteristic Rolex movement and loved every dead second of it. While many readers here know this, for the sake of the new, the Tru-Beat has a dead-second complication, meaning the second hand “ticks” rather than flows. Made in the '60s, this was a mechanical novelty that was relegated to near obscurity because of its unfortunate likeness to a dreaded cheap quartz watch. The complication serves no practical purpose, and while arguably most complications serve no practical purpose, Rolex has almost never ventured into the world of complications. They don’t make tourbillons, repeaters, perpetual calendars, etc., yet for a brief period of ti

ROC Panda Discontinuation?
Can anyone confirm if/when this bad boy is going to be discontinued? If it is going to be, I'm VERY glad I got one!

Went for the 233
As i mentioned in a previous post i was deciding on a 233 or black dial fluted white stick DJ II.I like both and will eventually add both to my collection. I decided to get the 233 first as i wanted some variety. Will post some pics when it arrives.

Wearing my Rolexes in Athens, Santorini, Mykonos?
Heading to the Greek Ilses for an anniversary trip with the wifey this coming June...we'll be touring Athens, then nights in Santorini and Mykonos. Anyone have any bad experiences wearing Rolex or other high end watches in these areas?Should I bring mine with or leave at home?