Patek Philippe Revamps Generations Ads
More of an official portrait that the earlier "generations", Patek Philippe ad new images present sounds which are substantially older than before. Presentation of the product was also amended, with watches that appear in the blocks of Brown, with the iconic tagline "you never actually own a Patek Philippe, you merely look after it for the next generation". To create new images, Patek Philippe and his London-based advertising agency to that Leagas Delaney turned famous photographer Craig McDean mode. In addition to creating portraits of celebrities such as Nicole Kidman, Joaquin Phoenix, Natalie Portman and Uma Thurman, McDean has been behind the lens for a series of luxury brand advertising campaigns including Gucci, Giorgio Armani and Yves Saint Laurent. In 2008, the International Center of Photography (ICP) submitted McDean with an infinite price for his achievements in fashion and advertising photography. More on Patek Philippe: Patek Philippe brand & collectionsPatek Philippe

Is Evan Spiegel wearing an AP?
To me, it looks like a ROO 44 CE / FC.

Normal Bezel VS Ceramic Bezel
Hello forum!Have been wondering how strong is the Omega Planet Ocean��s bezel..Is it hard to scratch it? I am asking this question becouse it seems that there is a major hype right now called the CERAMICS (PO Liquid Metal), which they claim it is Scratch proof!I am pretty active, so it kind of scares me when i hear that brands want to turn their bezels stronger, as it seems they use to scratch easily.Please let me hear some comments from your experience.Are the new ceramics a big deal, or you can stick with a normal one without complaining on scratches?Thank you, once again, for your time!

Re: Certificate
One of the ADs I dealt with newly informed me that Patek now requires the buyer's address to be printed on the certificate of origin. Is this true or are they misinformed?

000 vs. 111 Fit
Thinking about trading my 000 plus cash for a 111 or 510. For some reason, the seconds hand has really grown on me. Just wandering how the 111 or 510 fits/feels on the wrist vs. the 000. Still love the base model, this is just a thought at this point. Thanks in advance for your thoughts. Much appreciated!