La Chronom��trie Ferdinand Berthoud Will Be New Luxury Watch Brand From Chopard In 2014
Chopard has just announced that it will debut a new luxury watch brand under its corporate guidance and ownership in 2014 celebrating the work of historic Swiss watchmaker Ferdinand Berthoud. Technically a new and distinct company, the new brand will be located in Fleurier near Chopard in the Val-de-Travers canton of Switzerland. The new brand will officially be called La Chronom��trie Ferdinand Berthoud, and is reportedly located just a few miles from where Berthoud himself was born in 1727.Ferdinand Berthoud was a contemporary of Abraham-Louis Breguet. Both were Swiss and both moved to Paris to produce clocks and watches for civil, military, and scientific use. Many of Berthoud's creations are still in existence today, and some have been sold at auction for a tidy sum. Though if a new brand incarnation of his persona were to become successful, then it reasons that his work will be valued even more. Chopard reportedly purchased the rights to the name in 2006 and has been working on the

Speedy at the Cape
Family day at Cape Canaveral - thought I'd take the speedy along

Am I Wrong?....
So wasn't Omega positioned the same way in consumers minds (non-WIS) that Rolex was way back when? I want to say there was some footing lost along the way. Anybody know? Please consider I am speaking with regards to brand strength and/or Marketing.

Good Combo?
Just wanted to share this. delaying the inevitable?

New Arrival: Patek Philippe Gondolo 5124G-001
Hi,After 8 weeks, my new watch has finally arrived! I chose this watch to compliment my rose gold Breguet Classique Automatic 5177 and as a new case shape for collection. I wanted a white, noble metal watch that was somewhat dressy, but also would be at home when dressed casually. A manual wind was desired but not required. I wanted a watch that was easy to set-up as part of a larger rotation.As I understand it, the Gondolo collection was launched relatively recently by Patek standards; only about 20 years ago. It is named after a line of historic pocket and wristwatches manufactured by them for the Gondolo & Labouriau (a Jeweler in Rio-de-Janeiro) in the early twentieth century.This line of watches is Patek Philippe's homage to the Art Deco style that was popular from the 1920s' to the 1940's. The Art Deco style emphasizes simpler geometric, cubist-influenced forms with certain repetitive shape motifs that frequently come in threes, can utilize modern industrial materials and cont