Patek Philippe Revamps Generations Ads
More of an official portrait that the earlier "generations", Patek Philippe ad new images present sounds which are substantially older than before. Presentation of the product was also amended, with watches that appear in the blocks of Brown, with the iconic tagline "you never actually own a Patek Philippe, you merely look after it for the next generation". To create new images, Patek Philippe and his London-based advertising agency to that Leagas Delaney turned famous photographer Craig McDean mode. In addition to creating portraits of celebrities such as Nicole Kidman, Joaquin Phoenix, Natalie Portman and Uma Thurman, McDean has been behind the lens for a series of luxury brand advertising campaigns including Gucci, Giorgio Armani and Yves Saint Laurent. In 2008, the International Center of Photography (ICP) submitted McDean with an infinite price for his achievements in fashion and advertising photography. More on Patek Philippe: Patek Philippe brand & collectionsPatek Philippe

Introducing Two New Watches From Bremont, The U-2 Blue and The ALT1-B2 (Details & Pricing)
Bremont has announced two new additions to its lineup, the U-2 Blue and the ALT1-B2 (GMT) Chronograph. The former is another colorful chronometer in their staple collection, while the later is a GMT chronograph inspired by a watch designed for elite stealth bomber pilots. 2 OF 4 The Bremont U-2 Blue The U-2 line is an evolution of Bremont's MBI and MBII watches, both of which draw their inspiration from the Martin-Baker fighter jet ejection seats made just down the road from Bremont's UK headquarters. The U-2 takes this foundation and adds another layer of stress testing to meet the requirements of U-2 crews, taking the watches to 100,000 feet and -50 degrees C.The U-2 Blue takes the colored barrel treatment we've seen on the MB watches and adds a complementary dial color to the mix. There is also an inky blue leather strap and you still get the standard sapphire caseback to give you a look at the robust movement. ?The U-2 Blue will be available in late May and will

Introducing The Brand New A. Lange & S?hne Lange 1, With New In-House Caliber (Live Pics, Full S
This is one of the quietest new releases of SIHH, but arguably one of our favorites. There is a brand new Lange 1. Most people didn't really pick up on it because aesthetically, the new Lange 1 looks just like the old Lange 1 (with two slight, slight differences I'll get into). But in fact, the watch you see here has an entirely brand new, built from the ground-up, in-house caliber that offers some subtle but meaningful upgrades. Let's get into it. 2 OF 6 The caliber inside the Lange 1 was among Lange's first ever developed, meaning it has been a quarter century since the design of this caliber began. The men and women of Glash��tte felt it was time, though no one asked for it, to give its most iconic model an internal upgrade. So, beginning with this model year, the Lange 1 will house caliber L121.1, the 50th new caliber since its re-birth two decades ago. Lange is quick to point out that the goals and aesthetics of this new caliber are indeed the same as the original, th

Replacing h series 111, sandwich or painted dial?
Hi everyone, I'd like to get some advice from the other members. I'm looking at replacing an H series 111 I traded. I'm presently looking at an F series painted dial. Can anyone tell me differences between the two series? Which dial is more desirable or is it simply personal preference? Thank you,

Which GMT to buy? Rolex vs Omega vs Panerai
Hi guys,For some odd reason, I could not create a poll. Anyways, I want your opinion on the next watch purchase to get. Here is what I have so far:1) Sub: 116610LV - aka Hulk2) Datejust 41: Champagne dial with diamond markersFor my next watch purchase, I want to get a GMT complication to round out my collection. I want to have a bit of variety in my collection, that's why I have been looking at Omega and Panerai. Here is the list:1) GMT-Master II: 116710blnr - aka Batman2) Omega PLANET OCEAN 600M CO-AXIAL MASTER CHRONOMETER GMT 3) Panerai PAM00531Which of these would you guys get? (pictures are incl. for your reference.)Thanks for your opinion.