Which Watch Brands Spent the Most on Advertising in 2014?
More big spenders are spending more. That's the situation with watch advertising in the U.S. market. Watch companies here spent an estimated $535.36 million on advertising in 2014, according to Kantar Media, which tracks advertising by brand for a range of products across all media channels. That's an increase of 8.7 percent over 2013. It's the first time spending has exceeded the $500 million mark. Five years ago, in the depths of the Great Recession of 2009, spending was $250.30 million, less than half of last year's amount.Another measure of the watch ad explosion is the amount required to make the list of Top 25 watch advertisers that we print annually (the latest appears in WatchTime’s July-August 2015 issue). In 2014, a brand had to spend $5.1 million to make the list. (Zenith spent $5.01 million and just missed the cut.) In 2013, $4.66 million got you into the Top 25. In 2012, Casio made it with $3.64 million. You'd only get to #39 with that amount in 2014. All told, 71 br

Breaking News: Christie's New York To Hold 'The Omega Speedmaster 50' Thematic Sale This
It's safe to say the Omega Speedmaster is one of the most universally adored timepieces in all the land. Its combination of timeless design, excellent movement and build quality, plus its superior place in the global cultural narrative, elevate it beyond simply a watch to a downright icon of American, and even world, history. Today, we are thrilled to announce that Christie's will be celebrating this iconic chronograph with a thematic sale entitled "OMEGA SPEEDMASTER 50: From A Spacewalk To Today." 1 OF 6 The 50-lot sale marks the half-century anniversary of the Omega Speedmaster's first trip into space, on the wrist of Gemini IV astronaut Ed White during his history-making space walk. The sale will follow the Speedmaster's entire history – beginning its life as a racer's chronograph – with early examples of the seldom seen references 2915-1 and 2915-2. The sale will continue with exemplary specimens from the early 2998 series, mo

I need some 1968 speedmaster info please...
Hey all, I have a 68 speedmaster that was reworked last year, when fully wound what amount of power reserve would I expect and what time differences have you seen on your watches, say I set time to 18:00:00 and within 1-2 days with regular winding and not running the stopwatch, should I see a gain or loss of time within 1-2 min. or more? thanks for any input........ also when you pull the crown out to set time does the second hand for the watch stop [ mine keeps ticking] -Andy

Dilemma, what to do??
Recently the 5980 has been giving me an itch, especially the grey dial version, (though I have yet to see one) which as hard as I try to resist it, is a persistent little sod.Now unfortunately funds is a little short at the moment. But would you consider doing the following trade?My 5205G against the 5980A? Now I understand that they are two very different watches and complications, but I would very much appreciate your views and comments.Thank you.RegardsTony

Guy got his Rolex jacked while in shower
Read this in another forum and thought I'd share. Here's the link:redirect.viglink/?format=...20Fort%20Laude...I'm guessing she probably got tired of the current SS Sports waitlist.