U-Boat is a member of The Swatch Group S.A
Over the years, the brand has built strong and long-lasting links with the equestrian sports. U-Boat is a member of The Swatch Group S.A., the world's leading manufacturer of horological products. With an excellent reputation for creating refined timepieces, the brand, whose emblem is the winged hourglass, has outlets in over 130 countries.

Paris - London AP Fun
I was just in Paris this past week and now I am on a layover in London before I head to the US. Naturally I made a point to have a look at a few APs along the way. I have included 1 AP surprise and one non AP surprise.Enjoy!

My 5711 was the star
Hello all! I wanted to share a friend of mine's blog. He featured my 5711. I really enjoy the pics he took. Please take a peak and let me know what you all think. His blog is fairly new and he updates frequently. Thanks for looking watchpatina/2015/02/19/in...lexs-nautilus/

EXPLAINED-Rolex wants to keep quality standard high & costs low
I think we have been cynical of Rolex. The high demand of specific SS sports models is the reason for the markets low supplyThis is why:Keep quality high: They will spend the same amt of time manufacturing a watch. They cannot tell their employees to work faster to increase supply. They want to keep giving their customers flawless models....and I wouldn't expect anything besides flawless from Rolex.Keep costs low: Rolex will not hire extra employees and train them because is huge money. AND for a possible temporary boom in specific SS models, they will not hire extra people. They would need lease a bigger office space for the watch makers AND buy more machines that are automated.....this is some serious $$$WE are the reason for the short supply in the market of SS models.Lastly---If Rolex were to increase production, demand would HAVE to be across ALL models...not just the SS sports ones.Dont blame Rolex.....they are not cutting production or under supplying the market......its simply

Don't eat the yellow snow
Just a warning for the weekend. And as one person said; ?Don’t you eat that yellow snow, that’s where the huskies go?. Classic winter weather and a classic untouched, sharp Submariner - with classic proportions.