The Power Of Rolex: Meaning Of The Billion Dollar Brand
When you hear the Rolex name, several things probably come to mind. Expensive and prestigious are probably among them. In America, the idea that if you become successful you need to buy a Rolex is common place and readily accepted. When I meet people, I always take notice of the watches that they wear. Among such people are doctors for example. Not that I meet so many doctors, but I have recognized that almost all of them wear a Rolex. The funny thing however, is that the age of the Rolex seems to be commensurate with their age. Meaning, it looks like each of them bought the watch sometime after finishing medical school.This must mean, that some unspoken force communicated to new doctors that they had to buy a Rolex when they finished medical school. Why? In order to show their success of course. Out of all the watch brands sold, Rolex spends the most amount of money on advertising. Much more. Since the 1980s, Rolex has worked hard to engender the idea that you have to buy a Rolex, not

5712/1a
I have an opportunity to purchase a mint used 5712/1A from an Authorized Dealer for 24,900. They sold the watch new in Oct 2016. I had my heart set on a 5711, but I like this one too. Looking on Chrono24 the least expensive used on has an asking price of 29k. Thoughts, advice or concerns before purchase? Thanks.

Panda day
Just admiring my pandas. Both are great watches. Very different price point. But overall quite similar. Highly recommend either. Sent from my iPhone using Tapatalk

Day-Date 40 poll
Black diamond dial - WGOlive green dial - WG

Fair or stupid trade?
So here's what I did, I traded my 2014 BLNR picked up new for a BNIB datejust 41 steel fluted bezel. And I already miss my BLNR.I can still reverse the deal but I only have two days to make a decision.A bit of a background, I'm in a suit 5 times a week and the BLNR used to be my dress piece. I have a sub for casual days and I think I wore it with the suit on several occasions. I wanted something dressier and I was eyeing the datejust II as my first Rolex but it was too big on my 6.5 inch wrist and I thought the DJ36 was nice but I was in my late twenties so I thought I'd get it when I'm a bit older and wiser. As soon as the DJ41 was announced in two tone I was smitten by the way it wore and thought that if Rolex releases it in steel it would be the one, and I jumped on it as soon as I got my hands on one.What do you guys think? I can't keep both but I can choose only 2 out of the 3; BLNR, sub no date and DJ41.I tried posting pictures but for some reason I can't do it on Tapatalk but wi