The Art Of Selling Luxury Watches To That Rich Wealthy Crowd; Five Tricks Of The Trade!
Spending an inordinate amount of time looking through watch catalogs and marketing materials, I've noticed a lot of noteworthy trends. It seems as though someone, somewhere, has come up with a few rules regarding how to advertise really expensive items to the people that can afford them. Honestly, it is quite humorous much of the time, and from my perspective a lot of the time they are going about it wrong. At the very least, there is certainly room for innovation and improvement, especially if I where doing the buying. Lets take a look at some of the "time-tested" methods you tend to see.1. Walk On Tip ToesCareful now. Rich people don't like to be offended and are overly sensitive. Can't take chances with their feeling or delicate notions of sensibility. As such, all advertising materials have to be highly copacetic with no opportunity to any type of offensive remarks.As such, any advertisements need to be extremely conservative. Not too much excitement or anything too interesting bec

Omega James Bond Limited edition....
This is an excellent watch......

Beautiful, sad story featuring Rolex
Really beautiful (and terribly sad) love story in the Times with an appearance by Rolex. The writer does an interesting job capturing some of themes this forum hits upon with regards to Rolex and the beauty of watches as a manifestation of something else in our lives.Quote:

Geneva trip - any recommendations
One of my wife's lifetime dreams has been to see Switzerland, so we're headed there in a few weeks. Very excited for her and excited to see it myself.Regarding Rolex, is there anything special to see in Geneva?Related question, any recommendations on a place to buy a nice watch box or travel case there?Finally, any chance of finding a BLNR at an AD there?

Question - GMT Master II 16710
Was in an AD this afternoon browsing and came across a GMT Master II in their used/estate jewelry area. Took a look and was told by the salesman that the watch was a Y serial from approximately 2002. The bracelet had SEL and the case had lug holes. It appeared to me (admittedly a novice) to match what I would expect a 2002 Y serial to be based on my research. I was also told that the watch was serviced in house by their Rolex trained watchmaker and was guaranteed to have all authentic parts. I asked whether the dial, hands, and bezel were original or replaced during service, but the salesman didn't know. What struck me as odd was the dial had Swiss T<25 below the 6 o'clock position. I didn't expect a tritium dial on a circa 2002 watch. Does anybody know if some of these dials were still being used in 2002? I would have expected a Swiss Made dial and Superluminova. I guess it's possible that the dial was replaced during service with a dial the watchmaker had left over, but it was my